FitFlop Gives Back to the World

April 21, 2011 - PRLog -- FitFlop is a British company that specialises in health and well being footwear that helps tone your leg and gluteus muscles. FitFlop is just one of the major companies that is currently becoming more conscious of their ethical standards and have just released a new style of sandal, the Manyano to help HIV sufferers in South Africa.

Wearers of FitFlop have experienced fantastic results including a reduction in plantar foot pain, joint aches and lower back pain. The brand headed by Marcia Kilgore, is conscious of producing toning footwear that is not only functional, but also fashionable. This has given rise to numerous styles of FitFlop being released over the past few seasons, such as the ever popular sequin emblazoned FitFlop Electra as well as new styles such as the FitFlop  Fiorella..

FitFlop uses Microwobbleboard™ technology, which means that all Fit Flops consist of a triple density sole. Each section of the sole is made up of differing densities to allow for the most efficient walking action which leads to an increase in muscle activation, thereby helping to tone muscles. The technology and research used by FitFlop sets them apart from their competitors, making FitFlop the number one choice for toning footwear fans.

FitFlop have also taken active steps to improve their corporate social responsibility. With FitFlop production factories expanding all over the world, FitFlop have keenly worked with the owners of factories abroad to ensure that workers are treated well and have good working conditions. FitFlop understands the importance of giving back to the community.

A new venture which sees FitFlop give back to the community coincides with the introduction of the latest style from FitFlop, the FitFlop Manyano. The Manyano is a sandal that has been with the help of women of Wola Nani, a cooperative of people in Cape Town, South Africa. The Wola Nani is a cooperative that specifically helps sufferers of HIV in the community, where there is a high HIV rate in the population. Wola Nani encourages unemployed female HIV sufferers to take active steps to help enrich their own lives.

Wola Nani’s latest project sees them contributing beautifully hand-beaded detail pieces that have been added to the uppers of the new FitFlop Manyano. The hand-beaded detail is then placed on a FitFlop sandal that is made using high quality soft leather. The input of the Wola Nani means that not only will you be getting ‘a workout while you walk™’, but you’ll also be able to be the proud owner of a pair of unique sandals. FitFlop is being generous in this new venture, as all of the net profit that is received from sales of the FitFlop Manyano will go straight back to the Wola Nani group in South Africa. This is a shining example of corporate social responsibility and hopefully FitFlop’s generosity will spur other big brand names to enter into similar projects to give back to the community.

FitFlop is proud to be helping such a worthwhile cause; “The fashion business creates opportunities for women — the world over. We are extremely proud to support the Wola Nani, and help HIV sufferers to take control of their lives with confidence, dignity and hope.”