Daily Deals, Group Buying Explodes in CANADA

Group Buying Canada launches, provides analysis, research and consulting for the daily deal, group buying industry in Canada.
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Daily Deal
Daily Deals
Group Buying
Living Social
Deal Of The Day


Montreal - Quebec - Canada

April 26, 2011 - PRLog -- Montreal, Canada – April 25, 2011, Group Buying Canada (see http://groupbuyingcanada.com) launches to provide research, analysis, consulting and data services to senior executives, business owners, entrepreneurs, publishers, media companies, industry professionals and the investment community on the group buying/daily deal space specifically for Canada.

Daily Deals/Group Buying has expanding so rapidly that it requires strategic attention. The successes of both Groupon and Living Social have paved the way and created many opportunities for entrepreneurs, publishers and media companies. What started with a handful of sites in 2009 has quickly grown to thousands of Group Buying sites worldwide in a very short time.  

The proliferation of Daily Deal and Group Buying services has also occurred in Canada. There are now over 120 services (see http://groupbuyingcanada.com/site/directory/) offering daily deals or aggregating deals for the country. Group Buying Canada tracks them all, dedicating itself to providing insight uniquely for the Canadian marketplace. This number is expected to double by the end of the year. In fact, there are more daily deal or aggregator sites in Canada than in the US on a per capita basis.

“The United States already has several firms providing content, analysis and data pertaining to this space”, said Albert S. Bitton, Principal at Group Buying Canada. “Services such as BIA/Kelsey, Next Daily Deal, Daily Deal Media, Borrell Associates, Local Offer Network, Yipit and a number of others are providing insightful, indepth analysis for the entire industry. Given the growth of this industry and it’s popularity in Canada, we at Group Buying Canada are dedicated on providing insight uniquely from a Canadian perspective.”

Group Buying Canada recently published a slide deck titled “Daily Deal Ecosystem”, (see http://groupbuyingcanada.com/the-daily-deal-ecosystem/)  which describes the various players in the Daily Deal space. The slide deck has quickly become a favorite guide within the industry.  

Group Buying Canada provides:
•   News & blog commentary on the daily deal space
•   Daily Deal Directory: the industry’s main directory of Daily Deal companies and  
       aggregators in Canada
•   A review of Daily Deal Technology Platforms. An analysis of these platforms for those
       who wish to launch a daily deal service and determine which platform to use.
•   Project Management and consulting for those needing hands on assistance in
       launching or growing their Daily Deal service. oofj
•   Data on the Daily Deal space in Canada.

“The services we provide are valuable. In any growth market there requires strategic thought, analysis and consulting services. Such is the case in the Daily Deal space. The services we provide help clients determine the most effective daily deal strategy for their situation. This provides an enormous amount of time savings, potential mistake avoidance and solid business development practices”, said Albert S. Bitton. “This space will continue to grow rapidly, with more competitors and industry changes. There are a number of decisions that must be made if a Daily Deal service is to be successful. Hopefully, we can help clients make better ones.”

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Group Buying Canada provides research, analysis, consulting and data to senior executives, entrepreneurs, business owners, publishers, media companies, industry & investment professionals on the group buying/daily deal space in Canada. Group Buying Canada is lead by strategy and industry consultant Albert S. Bitton. He has become one of the country’s leading authorities on the Group Buying/Daily Deal space.

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