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Follow on Google News | Marks and Spencer's Chosen ModelsThe latest Marks and Spencer advertising campaigns are the secret to the company’s soaring figures.
By: Models Direct Each of these models brings a slightly different appeal, and Marks and Spencer has very cleverly picked them in accordance with the separate areas of their brand. Set to Michael Bublé's ‘It Had Better Be Tonight’ and inspired by the key trends for spring, the advertisement shows all of the above stars in Miami featuring four main looks. The first spring look is the nautical ‘Star In Stripes’ look, which sees the girls modeling (http://www.modelsdirect.com/ The ‘mum’ appeal is certain to come from Dannii Minogue, having recently given birth to baby boy Ethan. Dannii is now a globally recognised face and although best known as an x-factor judge, she is sure to be the most relatable figure for busy working mums. Lisa Snowdon provides the classic British girl-next-door appeal in conjunction with Ann Beatriz who models the latest collection of lingerie – both of whom it is fair to assume are targeting the slightly younger generation. Lastly, and interestingly, Marks and Spencer has added urban singer VV Brown to their hit list. At aged just 28, VV’s R&B background and existing appeal to the younger generation will contribute the same aspect to the M&S (http://www.marksandspencer.com/) Supermodel Twiggy is perhaps the most renowned of the entire bunch. Having been part of the Marks and Spencer clothing campaigns since their relaunch in 2005, Twiggy has helped turn around M&S’s fortunes and helped ensure clothes continue to fly out of the stores at ridiculous speeds. At 58 years of age, Twiggy is evidently appealing to the older women in Marks and Spencer audience, and with great success. Marks and Spencer is targeting the somewhat difficult ‘every-woman’ # # # About Models Direct Models Direct is a talent and model agency for female models, male models, teen models, child models and baby models for advertising, fashion, film, TV, promotional and photographic modelling work. We are a Government-regulated Model Employment Agency... not an online showcase, we're the real thing! If you think you, or perhaps your partner, child, baby or pet, might be a suitable model for us to put forward for selection to appear in films, TV, fashion, promotions, advertisements and photographic modelling, please find out more on our website (http://www.modelsdirect.com/) Find a model http://www.modelsdirect- End
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