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Bring Your Boots Brochure Holder Receive AAF District 10 Bronze ADDY
Benchmark Displays' custom designed "Bring Your Boots" POP Display receives another ADDY, this time from the AAF District 10 Awards on April 15.
Previously awarded a 2011 Golden Addy for the POP Display, the custom designed “Bring Your Boots” brochure holder went on to District 10 competition on April 15. A unique journey, Fielding Hickey, Jet Marketing and Advertising explained that he had a client who wanted a brochure holder that resembled boots. Hickey had found Benchmark through searches for custom displays and custom acrylic displays.
Julio Tapia, Customer Service Manager, at Benchmark Displays went straight to work on a creative design and adaptation of the brochure holder, a Benchmark staple and product trademark of Benchmark’s Taymar Plastic Displays. Because of Julio’s dedication to customer service and his creative vision, he designed a display and produced a prototype for Jet Marketing and Advertising. Their client loved it!
The Victoria Convention & Visitors Bureau, Victoria, Texas is proud to invite visitors and instructs them to “Bring Your Boots”! In Victoria, you will find something for every style. That is what Benchmark Displays did for Jet, created a stylish boot themed brochure holder.
Currently the boot displays are being placed on counters and concierge desks in hotels throughout the Victoria region. The boot displays are being filled with Visitor Guides, Golfing Guides, Shopping Guides, a Museum information card, and a coupon booklet that has coupons for different stores and restaurants around Victoria. The displays gave the Victoria Convention and Visitors Bureau an opportunity to place all the material in one convenient, recognizable, branded place at all the hotels in Victoria. When a guests ask the Hotel employees "What is there to do?" "Where is a good place to eat?" "Where can I shop?", the hotel employee now has the tools to answer these questions, and provide guests with all the information they could need, inevitably driving visitors to the shops, restaurants, events and activities of Victoria.
Benchmark’s capability to produce custom displays is exemplified in everything they produce. Jet Marketing and Advertising chose Benchmark for their customer service,
creativity, cost and timely delivery schedule.
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Benchmark Capital Partners, LLC is headquartered in Palm Desert, California. Established in 2006, Benchmark is setting the standard for displays as the premier designer of custom acrylic point of purchase and merchandising displays.