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Follow on Google News | Social Gaming on Track to Become $5 Billion Industry by 2015Global Information Inc. would like to present a new market research report, “Social Gaming: Market Updates” by Parks Associates.
By: Global Information “Gaming on social networks has quickly become the most visible category of online games," said Pietro Macchiarella, Research Analyst at Parks Associates. "Right now more than 250 million people play games like Zynga's CityVille and FarmVille on Facebook every month, and both game developers and marketers have taken notice. Big brands such as McDonald’s and 7-Eleven have carried out cross-promotions with existing social games.” Macchiarella adds the social gaming industry has improved user monetization. While early entrants often missed revenue opportunities, new gameplay innovations incentivize players to buy virtual items such as virtual tractors, seed, or rare swords to build status, improve the gaming experience, or gain a competitive edge. “The most powerful asset of social game developers is the quantity of behavioral data that they can obtain from their games," notes Macchiarella. "The abilities to measure the efficacy of different gameplay mechanisms, to tweak game design in near-real time, and to test new models are advantages that traditional gaming companies will never have. Zynga’s huge market share is the best proof of the competitive advantage made possible by properly leveraging consumer data." Advertising innovations such as branded games, sponsored items, communities, and "advertainment" For more information on this report: http://www.the- Global Information Inc.(GII) is a leading worldwide distributor of market research. Contact Us Telephone: Toll Free (US & CANADA): +1-866-353-3335 Outside US: +1-860-674-8796 Email:us-info@ Address:195 Farmington Avenue, Suite 208 - Farmington, CT 06032 USA Website: http://www.the- # # # Global Information, Inc. (GII) is an online aggregator of market research. GII partners with over 300 research companies and conference providers worldwide. Contact us: Toll Free (US & CANADA): +1-866-353-3335 Outside US: +1-860-674-8796 End
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