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FRAS-LE Announces Appointment of The Marx Group for Marketing and Public Relations Represenation
FRAS-LE North America, Inc., has named The Marx Group marketing communications firm (San Rafael, CA) as the company's agency of record for all automotive related marketing and public relations.
“Fras-le has been present in the friction materials market for more than half a century, and has exported product to the U.S. for more than 30 years," said Randy Mordue, director of sales and marketing, north american light vehicle aftermarket, Fras-le. "Our company looks to The Marx Group to help us tell our story to the aftermarket about our quality brake pads that are OE on many vehicles."
Fras-le brakes are known for their quality and performance features and are available in the U.S., Canadian and Mexican aftermarket. The company's brake pad line is comprised of three different series' with application specific formulations developed to meet the performance requirements of each product line. Each line is made from top-quality raw materials and is asbestos-free. They include: Extreme Service, Magnum Pro and Ceramaxx.
Based in San Rafael, Calif., with offices in New York, Chicago and Nashville, The Marx Group offers strategic business consulting, as well as full-service marketing communications and PR programs.
For more information about Fras-le, phone: (248) 592-5000, e-mail: fras-lenorthamerica@
A global leader in brake technology and innovation, Fras-le is one of the largest friction materials manufacturers in the world. Fras-le, certified in ISO 9001, ISO 14000 and ISO TS 16949, also has its own state-of-the-
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About The Marx Group
The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, online marketing, advertising, public relations, collateral, tradeshow programs, and interactive design.
TMG began as an advertising and marketing agency in Southern California in 1984. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.
Page Updated Last on: Sep 25, 2012