Learn to Achieve Market Dominance from David Aaker, Author of BRAND RELEVANCE

April 17, 2011 - PRLog -- Atlanta, GA (April 11, 2011) – Tune in to insightful and unrivaled interviews with authors of leading business books on the StrategyDriven Podcast. Unlike typical author interviews, Nathan Ives, MBA, PMP goes beyond the written word directly to the day-to-day application of principles readers can immediately implement in their businesses.  Find out how David Aaker, author of BRAND RELEVANCE, responds to questions Nathan asks about how to achieve market dominance through brand relevance. This podcast is now available at www.StrategyDriven.com.  Listen to learn about how David explores the creation of offerings so different that they create unique categories within which customers perceive no other product or service alternatives.
   Success today is not about winning the brand preference battle, but about winning the brand relevance war,” asserts David Aaker.  “Understanding and managing relevance can be the difference between winning by becoming isolated from competitors or being mired in a difficult market environment where differentiation is hard to achieve and often short-lived.”  BRAND RELEVANCE provides the tools companies need to generate innovative offerings that can create long-term financial success.  
   Nathan only selects titles that meet a stringent set of StrategyDriven requirements. First, the title must be aligned with the StrategyDriven mission of delivering best practice solutions to small- and medium-sized businesses, including strategic planning, decision making, leadership, management, and organizational performance.  Secondly, the authors must be highly respected in their field of study.
   StrategyDriven author interviews are uniquely different than the average book review.  The primary difference, these podcasts are not simply book reviews or summaries.  Nathan reads each book prior to the interview and questions the author for a deeper understanding of the important strategies discussed in the book and probes for examples of real-world implementation of those strategies.  As a result, listeners get more information, including, author advice not contained within the book; offering additional value listeners can incorporate into their business model.  Additionally, StrategyDriven interview articles contain quick links to supplementary materials provided by the author.

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At StrategyDriven.com, our goal is to provide real-world applications of strategic business planning and tactical execution best practices to small-to-medium size businesses that wouldn’t normally have access to these resources.