Tug Joins IAB Search Council

Tug, the creative search marketing agency, has confirmed that it is joining the IAB search council following an invitation from the council committee.
April 15, 2011 - PRLog -- The IAB Search Council is the only search committee in the UK with senior representation from all the top search engines, a panel of search agencies and a selection of the UK’s biggest advertisers. The search council was established to educate marketers through research and best practice.

Founded in 2006, Tug is the latest agency to join the council. The company, awarded recently for its creative work in search marketing, works with a number of leading brands including Legoland, Dairy Crest and The Dungeons. Tug will become the youngest agency to join the committee.

Nick Beck, Founder and Managing Director of Tug said:

“We are delighted to join the IAB search council. The committee is doing tremendous work in the search marketing industry to ensure that standards remain high in the UK and the relationship between agencies, brands and the search engines are strong and in the best interests of the marketing industry and the consumer. We have seen how quickly the industry is changing and we have some firm ideas and opinions to bring to the council on how to move forward and I am looking forward to helping shape the industry for the future.”

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About Tug
Tug is a search engine marketing agency, providing expert strategic consultancy, campaign planning and management for major brands including: Wonderbra, Dairy Crest, The Dungeons, Arthritis Research UK and more. Tug’s services provide a creative search marketing programme that builds brands, generates new media opportunities and improves lead generation. Its search marketing team provides expertise in pay per click campaigns, search engine optimisation and social media.
Source:Andy Brown
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Tags:IAB search coucil, Search Marketing, Tug
Location:London City - London, Greater - England
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