The mouse just got a makeover! Microsoft presents the Arc Touch

April 14, 2011 - PRLog -- New Delhi, April 14, 2010: At 32, Sam Kumar is the quintessential corporate executive. Work engulfs most of his day, be it at the office or at home. Sam is always under pressure to deliver.  But this doesn’t bother him too much; physical surroundings, time zones etc. have never restricted Sam. He works hard and party’s harder. He is also quirky, has an eye for stylish gadgets and dramatic designs, fitting with his lifestyle. So whether it is firing away those e-mails while at a party or hastily putting together a few slides for that presentation with the boss on the way to work, Sam is always prepared.

Now, with Microsoft’s Arc Touch Mouse, not only can Sam deal with work pressure with ease, he can also make a style statement while he’s at it.  The Arc touch mouse has no equal in aesthetic feel or performance. The first mouse designed to flatten for portability and pop up for comfort, it’s the perfect accessory for your lifestyle!

Under the innately beautiful and mesmerizing design of the Arc Touch, is an extremely powerful device. It’s also very durable, tested to ensure years of performance. The new mouse features Microsoft’s first touch scroll strip for easy navigation — just move a finger slowly for controlled scrolling or flick for hyper fast scrolling. Finally, at less than 15 millimeters thick at its widest point, the Arc Touch mouse makes working on the go just so much easier!

At the launch of the Arc Touch mouse, Mr. Satish Parreddi, Senior Category Manager, Microsoft Hardware, said “As the computing landscape evolves to offer new ways of interacting, such as touch screens and touch pads, the mouse is also evolving but holds true to its core purpose: providing comfort and precision to users when navigating the PC. Although the computer mouse has become more accurate over the years, there has been little change in the style of this common computer component. The inspiration for the Arc Touch came from wanting to better understand the refined and modern lifestyle of our customers and offers as much substance as style.  

The Arc Touch Mouse is equipped with BlueTrack Technology, letting consumers track on virtually any surface, and a tiny magnetic snap-in Nano transceiver stores conveniently on the bottom of the mouse.. The mouse is also the perfect complement for Windows users. It can be easily configured to launch Windows 3D Flip that enables a quick preview of all open windows like open files, folders, and documents without having to click the taskbar.

“We observed that customers wanted the convenience of a computer mouse but without the bulkiness. The Arc Touch mouse is the perfect blend of style and science and is for people looking to make a statement with their technology.” added Parreddi.

Pricing and Availability:

The Arc Touch Mouse will be available at an estimated retail price of Rs. 3600 at close to 100 retail outlets (LFR and fragmented stores) across 10 major cities in India. The mouse is backed by a worldwide 3 year warranty. Customers can also log on to www.microsoftstore.co.in to purchase the product online.

About Microsoft Hardware
For more than 28 years, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC. Microsoft Hardware leads the industry in ergonomic engineering, industrial design and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. More information about Microsoft Hardware is available at http://www.microsoft.com/india/hardware


About Microsoft India
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in 13 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Mumbai, New Delhi and Pune. More information about Microsoft India  is available at www.microsoft.com/india/msindia                

For More Information Contact:

1.   Arunita Dutta
GENESIS BURSON-MARSTELLER
Email: arunita.dutta@bm.com
Mobile: 9999844058

2.   Ankita Dhawan
Microsoft Corporation India Pvt. Ltd.
Email: i-ankitd@microsoft.com
Mobile: 9811873057

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Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA.