Recent Study: Food and Beverage Consumer Trends In the UK: Winning Strategies In A New Decade

Recently published research from Datamonitor, "Food and Beverage Consumer Trends In the UK: Winning Strategies In A New Decade", is now available at Fast Market Research
 
April 14, 2011 - PRLog -- Introduction

In the aftermath of one of the most dynamic recessionary periods in history, it is crucial that the FMCG industry recognizes how consumer attitudes and behavioral traits are shifting. These changes are taking place against a back drop of a changing demographic population in the UK and a consumer base whose stated attitudes are not always manifested in actual buying behavior

Features and benefits

* Ensure that new product development, positioning and marketing activities align with the key short and long-term trends influencing consumer behavior
* Recognize what traits enhance perceptions of value and what product attributes consumers are genuinely willing to pay a premium for
* Understanding consumer attitude-behavior gaps and understand why this is, to see where changes need to be made to product/ marketing claims
* Gain key insights into levels of consumer confidence after the recession and emerging trends that are becoming more influential on buying behavior

Highlights

The recession has brought about a greater focus on value, meaning it is vital that industry players recognize what attributes most influence these perceptions. To determine this, it is crucial that the issues of health, convenience, sensory appeal and ethics are analyzed, as well as key opportunities and threats facing the food and drink sector.
Industry players also need to recognize how an aging population and the rise in non-nuclear family households will influence shopping behavior in the long-term, as well as the influence issues such as health and the environment are influencing day-to-day shopping habits

Your key questions answered

* What are the key attitude and behavioral traits influencing shopping habits in the UK?
* What factors most encourage consumers to trade-up and what product attributes have little influence on willingness to pay a premium?
* How are consumers looking to address health problems in the UK and what inhibitors do they face?
* What are the implications of consumers placing greater emphasis on value? And what factors most influence these perceptions?
* What are consumer attitudes towards modern advertising techniques?


For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/149120_food_and_beverage_consu...

About Datamonitor

The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.  View more research from Datamonitor at http://www.fastmr.com/catalog/publishers.aspx?pubid=1002

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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Tags:Recognize, Perceptions, Attitudes, Attributes, Shopping, Health, Traits, Habits, Behavioral, Food
Industry:Food, Restaurants, Research
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