Chapman BMW on Camelback in Phoenix Post 26% Growth Following Value Pricing Strategy

April 13, 2011 - PRLog -- BMW of North America LLC has announced the names of its top performing dealerships in the United States. This year, 32 out of 338 BMW dealers nationwide were awarded the "2011 Center of Excellence." The only BMW dealer in Arizona to receive this award was Chapman BMW, located in Phoenix.

The centers were selected based on the criteria of customer satisfaction, outstanding brand representation and operational excellence. Chapman BMW on Camelback is a member of the Chapman Automotive Group and partner center with Chapman BMW in Chandler.

"Chapman BMW on Camelback has continuously proved their sales leadership while achieving one of the highest levels of customer satisfaction among BMW centers,” added Bob Cola, manger of sales for Chapman BMW. Chapman BMW on Camelback maintains impressive commitment to exceed the expectations of their customers.

The Phoenix BMW dealer offers three locations on Camelback Road and maintains an impressive new, certified and pre-owned inventory. With New BMW inventory exceeding 450 cars offered by Chapman centers along with certified and pre-owned inventory over 400, selection tops BMW centers nationwide.

Value Pricing Strategy and customer service is why Chapman BMW on Camelback is not only a top performing BMW center in Phoenix but a top performing BMW center nationally.

http://www.azbmw.com/bmw_lease_offers.asp

"The Center of Excellence Program rewards the BMW Dealers who excel in their key business metrics," said Peter Miles, executive vice president of operations, BMW of North America. "This year's 32 winners are the ultimate performers who represent the best of the BMW brand and we are proud to have them representing the brand."