Australian pets migrate from Backyards to Bedrooms

April 12, 2011 - PRLog -- Press Release – 11/04/2011
2 months ago saw the official launch of “Furkid Store” the ‘Online Pet Department Store’ a national pet accessory shop created by local Perth couple in Success.
“So what is a Furkid?” I hear you ask. A Furkid is more than just a pet, but a member of the family, valued for their personality and individuality with a special bond to the ones they love. They are treated as one would treat their child, hence furry kid or furkid for short. In previous generations, pets often played a different role in Australia – for example as guard dogs and working dogs. Pets now play an increasingly important part in many Australian families, and their caregivers are more akin to a pet ‘parent’ rather than pet ‘owner’. Pet owners are increasingly transferring their parenting instincts and affection onto their family pets – this is the case for not only empty nesters and childless individuals and couples, but also families with children and even more and more ‘blokey’ men too. Another change we have seen in Australia is the increasingly smaller size of dogs; in fact Maltese was recently named the most popular dog breed in the country, ahead of larger traditional Australian breeds. As more of the population move from houses with big backyards to houses with no yards, flats or units, pets have in Australian homes have migrated from the ‘backyard to the bedroom’. Who said it’s a dog’s life?
Furkid Store recognises the new role of the pets in Australia, and has handpicked a large range of products suited to the modern day and urban pet, that helps bridge the gap between pet owners and their furkids, and improve the standards of their lifestyle. Some products include pet beds that use Nano technology to clean themselves, strollers or carriers for injured or elderly pets, bling collars, harnesses, indoor dog toilets, fashion and practical clothing to keep pets protected from the cold and elements.
Serena and Chris have a good understanding of the pet market, being passionate pet owners and consumers of pet accessories themselves – with two dogs, two parrots, tropical fish and chickens of their own. During their overseas trips, they were amazed at the range of pet accessories available in many other countries including Japan, Korea, Thailand, Canada and USA. Disappointed with the very limited range and often mediocre pet accessories available back in Australia, this gave them the idea of Furkid Store, an online pet department store to serve this growing market in Australia. Of course Australians are crazy about their dogs, having one of the world’s highest pet ownership rates. They quickly found that many of their friends and colleagues also wanted more for their pets than what was available in pet stores, and soon after www.furkidstore.com.au was born.
Furkid Store has carefully chosen to offer products that are unique, high quality and fashionable from some of the world’s top pet brands, including Puppy Angel, Prima Dog and Bonbi Pets, who contribute a collective 60 years of experience in the pet industry. Furkid Store has now opened a stall at the Fremantle Markets, sharing space with some of the most unique and amazing stalls in Western Australia, where furkidstore offer an exclusive range of pet accessories aimed at health, lifestyle and wellbeing that are like nothing else out there. Pet lovers should be sure to visit them at Fremantle Markets stall or website to see the latest and greatest in what the world has to offer in pet accessories.

www.furkidstore.com.au

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Furkid store is an Australian online department store for pets. We stock a large range of pet accessories, including dog clothing, pet beds, harnesses, toys, home items and much more.