STL Selected to Publish 170 outdoor billboard locations on Lagos online interactive Street Finder

April 12, 2011 - PRLog -- Spatial Technologies Ltd (STL), Nigeria’s foremost mapping and location-base solutions provider and owner of LagosLocation.com today announced that Timepiece Integrated Services Ltd, –a Nigerian innovative outdoor advertising solution provider has selected STL to integrate the location details of over 170 outdoor billboard sites on LagosLocation.com –an online location street finder for Lagos.

Timepiece Integrated Services Ltd provides the new innovation in outdoor advertising solutions in Nigeria by using outdoor clock branded billboards for advertising solutions. The company offers the Nigerian Market, different types of Clocks and Advertising panels of high diversity and applications.

The management of Timepiece Integrated Services Ltd is convinced that adding location element in the marketing of its products gives them strategic advantage to compete effectively in the Nigerian outdoor advertising industry.

STL is expected to mapvertise over 170 outdoor billboard sites on its award wining online interactive street map of Lagos -LagosLocation.com Mapvertising is the unique way of pinpointing business advertising on online interactive maps using specific campaign logos and pictures with associated information. With the integration of each billboard location on LagosLocation.com, Timepiece Integrated Services Ltd does not need to invest in expensive desktop mapping solutions or learn to use complex mapping software to get the same result. LagosLocation.com provides a platform for Timepiece Integrated Services Ltd to evaluate the impact and nature of each billboard - directly on an interactive map using its campaign logo.

Each mapervised billboard site would appear on LagosLocation.com as an icon against the backdrop of Lagos street map data. The location of each billboard is searchable by suburb e.g. Oregun, Ikeja, Ogba, etc. Each billboard icon would have an information page which allows for additional exposure of Timepiece Integrated Services Ltd ‘s brand through the use of summarized marketing information about the its products or services. This Marketing Information is localised and relevant to each billboard and is therefore more productive

Integration of colorful billboard pictures on LagosLocation.com as part of the mapvertising offering would help to reinforce and strengthen the company’s unique brand in Nigerian outdoor advertising industry.
A typical clock branded billboard displays an advert panel of size of 1.2M x 800mm. This gives a total advertising area per unit of 3.9SQM.

Timepiece Integrated Services Ltd’s Chief Operating Officer, Shola Animashaun said "We decided to join forces with STL on the basis of its proven record with successful implementations of online mapping solutions for many high-profile customers in Nigerian outdoor advertising industry. The ability to view the online location map of our billboard sites will help our customers, not only to see our coverage, but also assist them to connect visually to the real-life location of our billboards advertising their products in an effective and consistent manner."

Ireti Ajala –CEO of STL said that “We are extremely delighted to have been selected by Timepiece Integrated Services Ltd to deliver this innovative and exciting online outdoor billboard mapping project in Nigeria. With this solution, Timepiece Integrated Services Ltd can now display the most current status of its billboards and ensure that its customers get value for money. Their customers can easily check the current status of their billboards online from LagosLocation.com and track their campaigns while they are still ongoing as opposed to just getting written situation report when it is too late”

About STL
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STL is Nigeria’s foremost mapping and GIS consulting company with offices in Lagos and UK. We specialize in developing geospatial databases and solutions about Nigeria for the Nigerian market. STL has extensive experience in collecting and processing data from geographic information sources as digitized maps, satellite imageries and aerial data. STL is the proud recipient of the prestigious RIMA Foundation Award for the best GIS solution provider in Nigeria.

Some of its clients include UBA PLC, Greenwich Consulting of France, iPNX, G4S Tracking, Galaxy Wireless Communication Ltd, Powerlink Ltd, TouchPoint Ltd, ARCUS GIBB of South Africa, ITSM of Israel, etc.

For more details contact:
Spatial Technologies Ltd
Phone: 08023924832(Lagos), +447982996752  (UK)
Email: info@spatialtechnologiesltd.com
Website: www.spatialtechnologiesltd.com

ABOUT TIMEPIECE INTEGRATED SERVICE LTD
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Timepiece Integrated Services Limited introduces “The Timepiece” to the Nigerian Market as the solution to outdoor advertising challenges. In all the modern cities of the world, time and the media are inter-twined to the extent that the day to day activities of the great city dwellers are dictated and paced by them. Economic activities revolve decisively around time and the information provided by the media establishes choice for the the people.

“The Timepiece”
•Is a unique and novel medium for advertising and social messaging
•Is an effective and efficient medium of reaching the mass market with the display of important information
•Combines the power of Time with the effectiveness of social messaging i.e. Time and The Media
•Is a four-sided clock in-synch with the international standard time via GPS Satellite signals that also combines four-sided advertising display panels.
•Harmonizes perfectly with as well as adds colour to the ambience of any urban setting
•Is a sophisticated European craft

For more details contact:
T!mepiece Integrated Services Ltd.
Block A2-A4, Suite 58,
Sura Office Complex,
Simpson Street, Lagos.
Tel: 01-881-9821 , 0819-179-1120      
Email: info@timepiece.com.ng
Website: www.timepieceng.com

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Spatial Technologies Ltd (STL) is a dynamic Information Technology company with special emphasis on map, GIS and Location based solutions. STL is registered in Nigeria with offices in Lagos and UK.