Online 1984 Web monitoring appoints senior leader to drive business growth

April 10, 2011 - PRLog -- Melbourne - 6 April, 2011

Social Media measurement and insights business Online 1984  http://www.online1984.com , today announced the appointment of Alan Long as General Manager.

Long is a well regarded authority in digital marketing, strategy and analytics with a media and advertising background covering more than 30 years.

“Alan’s breadth of marketing, advertising and analytics expertise together with his knowledge of the Australian and global digital space will be a great asset for our clients and for the development of our business” said co-founder Jeff Richardson.

Lucio Ribeiro, co-founder added, “Alan brings a wealth of client-side insights and experience to build our business capabilities and provide Thought Leadership to Online 1984’s clients.”

Long joins Online 1984 from Experian Hitwise, where he held the position of Asia Pacific Research Director responsible for a team of analysts and the successful release of Experian Hitwise’s custom research capabilities.

Prior to Experian Hitwise, Long held the position of State Director for Victoria, SA and WA at Sensis Digital Media (then Sensis MediaSmart) and in the late nineties was a key force in the growth of digital advertising pioneers BMCMedia, managing the Olympics.com program internationally and leading the technology innovation hub AdLab.

Based in Melbourne, Long is responsible for the growth and expansion of the Online 1984 http://www.online1984.com business including sales, marketing and product development

“Having known and respected the work of Jeff and Lucio for a number of years, I am excited by the prospect that together we will build a business that will deliver enormous value to clients”, said Long, “Social Media analysis is an exciting field, with many challenges yet to be resolved. I look forward to working with clients such as Amcor and Kraft in building the value of the their social media data assets to become meaningful and actionable knowledge.”

About Online1984
Online 1984 is a powerful online tracking tool that empowers organisations and individuals by capturing and manually reviewing all internet mentions of a brand, product, subject, individual, trend or competitor.

Online 1984 is a powerful online tracking tool that empowers organisations and individuals by capturing and manually reviewing all internet mentions of a brand, product, subject, individual, trend or competitor.

The Online 1984 methodology gives real analysis and insight of the community's current view about a brand, product or person.
Key uses:

1) Convert and Control Online conversations
2) Act on Crisis Management
3) Identify and create a sales team (online influencers)
4) Insightful Competitive Analysis and Intelligence
5) Accurate and up-to-date Market Research.

# # #

Online 1984 is a powerful online tracking tool that empowers organisations and individuals by capturing and manually reviewing all internet mentions of a brand, product, subject, individual, trend or competitor.