Kimono and Jyuunihitoe Fashion Show by Hiromi Asai at Van Gogh Museum

Kimono Demonstration is held at the Van Gogh Museum in Amsterdam on 15th April 2011 at 6:45PM. A New York-based kimono fashion stylist, Hiromi Asai, shows the change of Japanese fashion over one thousand years.
By: Hiromi Asai
Kimono Demonstration @ Van Gogh Museum Hiromi Asai
Kimono Demonstration @ Van Gogh Museum Hiromi Asai
April 10, 2011 - PRLog -- The kimono has a long history in Japan — more than 1,000 years — and has been recognized as one of the oldest dresses in the world; however, now the kimono should be recognized as a fashionable garment, not just a traditional or ceremonial garment.

Kimono Demonstration, presented by Hiromi Asai, is held at the Van Gogh Museum in Amsterdam, the Netherlands on 15th April 2011. It starts at 6:45PM.

Every Friday night, the Van Gogh Museum opens until 22:00 and organizes various special events. For the cerebration of the annual Flower Parade, the Van Gogh Museum decorates the museum with flowers, with special focusing on Japan on 15th April 2011. Kimono Demonstration is a part of this event.

A New York-based kimono fashion stylist, Hiromi Asai, is presenting the beauty of the kimono all over the world. More recently, she successfully produced the kimono workshop and fashion, named “Kimono Catwalk”, at the Museum of World Culture in Gothenburg, Sweden this April.

Hiromi Asai depicts the change in kimono fashion through more than one thousand years, followed by Kimono and Jyuuni-Hitoe Fashion Show. Jyuuni-Hitoe is the multi-layered, brilliant woman’s kimono, and Sokutai is the man’s imperial formal garment; both of which are hard to deal with, because of their heavy weight and complexity of dressing. In collaboration with Komagome Waso Academy (Tokyo, Japan), the dream comes true to show the very traditional Japanese beauty in Europe.

Hiromi Asai demonstrates not only Jyuuni-Hitoe and Sokutai styles, but also modern kimono styles. She would like the people in Europe could realize the variety of kimono beauty as well as the potential of kimono to be recognized as a new world fashion.

This event is supported by the Japan Foundation. Komagome Waso Academy, Oume Kimono Museum, HINAYA KYOTO, WAFRICA, and Kimono Hiro in NY support to provides kimonos and obi sashes. The Netherlands Board of Tourism & Conventions s also cooperated. This event also would like to encourage people suffering from the disaster in Japan.

The kimono is not a heritage. Hiromi Asai believes that the kimono could be used as a garment that is beyond cultural and ethnic boundaries.


Detailed information
Kimono Demonstration (Van Gogh Museum Friday Night)

Mode & Classic LLC / Kimono Hiro in NY
475 Main Street
New York, NY 10044, USA
Phone: +1-646-233-1487

The Van Gogh Museum
Paulus Potterstraat 7
1071 CX Amsterdam
Phone: +31-(0)20-570-5222

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We create various fashions and arts, using Japanese fabrics and kimonos. We rent various kinds of kimono from huge collections. A wardrobe stylist Hiromi Asai (CEO), provides fashion styling service featuring kimono on various occasions: ads, films, magazines, arts, and fashions.

We believe that kimono will be recognized as a universal formal garment that is beyond cultural and ethnic boundaries. We will contribute ourselves to the development of such movement from New York City.

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Tags:Kimono, Fashion, Jyuunihitoe, Museum, Van Gogh Museum, Kimono Stylist, Hiromi Asai
Industry:Fashion, Event, Arts
Location:New York City - New York - United States
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