DMO Software Developer Announces QR-Code Beta Program for Marketing Tourism

April 10, 2011 - PRLog -- Mattsonmaps President just announced a QR-code beta program to improve marketing of world destinations. Mattsonmaps is the developer of TravelTools—an advanced applications framework that manages tools such as interactive and downloadable maps, events calendars, itineraries-builders, newsletters, coupons, slideshows, and advertisements on DMO websites.

This new beta program seeks three beta clients to work with Mattsonmaps to deploy and analyze a new QR-code application and smartphone user interface.

“We’re excited about this new offering,” says Mattson. “A majority of travelers carry smart phones/devices and use them as tools to gather information and make decisions. Not only that, the number of phone travelers is growing every year.”

With the introduction of QR-codes in cities, businesses interact with travelers in real time at the street level. The Traveltools QR-code program will help retain DMO memberships while increasing the size of the economic pie in the destination marketplace.

According to Mattson, “Beyond the obvious DMO marketing strategy of informing visitors about what to do when they get to your destination, QR-codes are a more unique and targeted marketing opportunity that informs visitors once they arrive. Moreover, QR-codes define the uses of smart devices and social media in the marketplace. In these areas, destination marketers will find future profits and constituencies”

The Mattsonmaps QR beta program provides for free licensing and installation of the TravelTools application onto partner websites. Mattsonmaps will also work with its partners to implement a QR-code launch and educational program. This program address issues of deployment, sponsorship, funding, and education.

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Mattsonmaps is a developer of Internet software tools applications for destination marketing organizations and affinity sites in specialized markets.