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Beshore Acquires Lift Division, LLC
Columbia-based search marketing firm Lift Division and its President, Travis Smith, officially became part of the family of communications and marketing companies owned by Brent Beshore.
“I’m excited about the acquisition of Lift Division and the team,” Beshore said. “These expanded search marketing capabilities open new doors for the companies and our clients.”
“With Travis retaining his title as President of Lift Division and with his new role as Vice President of Search for Pure, we will now able to provide our clients with search marketing services on a more extensive level than ever before,” states Craig Brace, Chief Executive Officer of Pure. “He is a perfect fit for Pure and our corporate culture.”
“Because Brent is relentless about innovation, entrepreneurship and personal growth, I knew this was a good match for Lift Division and the company culture we were building,” Smith said. “It was a strong move for our team. The merger allows us to hit the fast-forward button.”
Beshore was excited about the opportunity of adding dedicated search marketing services in Columbia, Mo., and bringing a respected professional into his array of communication ventures. “I’ve been following Travis and his company’s growth for a few years. He has grown an impressive list of clients that stretches from coast to coast. We couldn't be more excited about the future."
Lift Division is a Columbia-based search marketing firm that specializes in creating and implementing search marketing tactics using keyword research, analytics and consumer data. Lift Division works to increase brand exposure, customer conversion rates and consumer loyalty. Visit. www.liftdivision.com or www.whygopure.com for more information.
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Pure, a 65+ person, single-source, multi-perspective strategic communications firm with locations in Columbia and St. Louis, Missouri, has built its reputation using altruism, entrepreneurship and creativity to positively transform the world around us.