New RedEye Webinar - Understanding Conversion Rate Optimisation

April 8, 2011 - PRLog -- RedEye today announces the third of its series of concise digital marketing webinars focusing on website conversion, ‘Understanding Conversion Rate Optimisation’.

The webinar takes place on Wednesday 20th April 2011 at 3.00-3.30pm and will be presented by RedEye CEO, Mark Patron.

On average websites only convert around 2-3% of visitors. This is because improving conversion is complex.  But there are ways to improve best practice and make it easier for all digital marketers to get better results.

For two years, RedEye has been working with Econsultancy to research the tools and strategies used by online companies to improve website conversion.  

Past research revealed 89% of companies who implemented a structured approach, did improve conversion.

Through analysis and experience, incorporating the findings of two years of research with Econsultancy, RedEye has produced a defined strategy to help companies understand what they can do to optimise their websites and improve online conversion in a structured way.

This insightful webinar will provide attendees with the following insight:

•   Learn how to incorporate a range of tools and strategies in a structured way to improve conversion
•   Discover what tools and strategies are most effective when it comes to optimising your website
•   Understand the process of Conversion Rate Optimisation and learn how it can be strategically implemented

About the speaker
Mark Patron has been CEO of RedEye since 2006. He has 25 years experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK’s most influential direct marketers by readers of Precision Marketing magazine.

Title: Understanding Conversion Rate Optimisation

How to Attend
To register visit: http://www.ondemand.redeye.com/learning-centre/webinars/

Timing:
•   20thApril 2011
•   3.00pm-3.30pm
•   20 minutes with 10 minute Q&A

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RedEye was established in 1997 and clients include William Hill, Butlins and Monarch Airlines. RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability.