Sandwich Caregiver Radio Show Interviews Arlene Weintraub on Breaking Down the Anti-Aging Industry

April 7, 2011 - PRLog -- With society aging, more people are pursing the goal of looking and feeling young taking drastic measures with sometimes dangerous and shocking results. Most are familiar with treatments such as anti-aging serums, supplements and even Botox, but what about Bio-identical Hormones? And what treatments does testosterone play a role in? Pharmaceutical and healthcare specialist and author of the ground breaking book, “Selling the Fountain of Youth, How the Anti-Aging Industry Made a Disease Out of Getting Old-And Made Billions”, Arlene Weintraub joins us on the next Wriggling in the Middle” on North Ohio’s WHBC 1480 Talk Radio Show, Monday, April 18 at 9:10 am (Eastern Time).

Arlene will discuss the Anti Aging Industry and how it is profiting from society’s fear of growing and looking old. Shooting down myths that hype Resveratrol and Acai, Arlene will share all the misleading information that is out there and how celebrities are contributing to the marketing and spreading of the mistruths about anti aging treatments. Most importantly, Arlene will highlight what works and what we can do at any age to help halt the aging process.

Arlene Weintraub has over fifteen years of experience writing about health care, pharmaceuticals and biotechnology. She is currently the editor of Xconomy New York, covering technology, life sciences and clean technology companies in the greater New York City area. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. She has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.


Dr. Merle Griff is an expert on caring for both children and aging parents.  She has been a delegate to the last two White Conferences on Aging and invited to present at international conferences such as the World Congress of Family and Child and the Annual Conference of the National Council on Aging. She has written extensively on intergenerational dynamics, including LinkAges, a book on intergenerational programs, as well as numerous articles including “Intergenerational Play Therapy: The Influence of Grandparents in Family Systems.”  She is the founder and CEO of Sarah Adult Day Services (http://sarahcare.com), which provides health related care for the elderly in centers so they can remain with their families and socially connected.

DeLores Pressley, motivational speaker and personal power expert, is one of the most respected and sought-after experts on success, motivation, confidence and personal power. She is an international keynote speaker, author, coach and the Founder of the Born Successful Institute and DeLores Pressley Worldwide.  She helps individuals use personal power to live their ideal life, increase confidence and lead a life of significance. Her story has been touted in Glamour, Washington Post, Black Enterprise, Success, Essence, New York Daily News, Ebony and Marie Claire. She is a frequent media guest and has been interviewed on every major network: (ABC, NBC, CBS and FOX) including America’s top rated shows; OPRAH and Entertainment Tonight.

About the show:
Hosted by Dr. Merle Griff and Delores Pressley, this informative and interactive radio show, Wriggling in the Middle, talks about the dilemmas and sometimes the delights of being part of the ‘sandwich generation’ and responsible for the care of multiple generations.  Whether it’s caring for both your children and elderly parents, or an aging spouse and your grandchildren, the show will discuss not only the challenges seen every day in keeping a family together, but also the lighter side of trying to manage it all.

Wriggling in the Middle can be heard live on WHBC 1480 AM or online at http://www.whbc.com/ each Monday at 9:10 AM (Eastern).  A recording of the show is also available at http://www.wrigglinginthemiddle.com/ For more information, contact: Theresa Mazak, tmazak@sarahcare.com (330) 454-3200.

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This informative and interactive radio show talks about the dilemmas of being part of the ‘sandwich generation’ and responsible for the care of multiple generations. We discuss the challenges you face everyday in keeping your family together