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Follow on Google News | Dr. Felipe Korzenny and Other Leading Multicultural Marketers to Speak at Hispanic ConferenceWorld Research Group, the country’s leading conference and training development company will host the Hispanic Reach 2011 conference on June 11- 13, 2011 in Dallas, TX .
By: World Research Group The conference will feature corporate executives, consultants and agency principals with case studies and other practical perspectives on the market. Leading sponsors for the event include Terra (www.terra.com) Hispanic Reach 2011 will feature informative and interactive sessions delivered by some of the most highly recognized brands and agencies: Keynote Address: Dr. Felipe Korzenny, Professor & Director of the Florida State University Center for Hispanic Marketing Communications, will deliver the keynote address on how marketers from across all industries can improve bottom line results by making culture a salient part of marketing to Hispanics. Dr. Korzenny founded and directs the first Center for Hispanic Marketing Communications in the United States. The Center prepares students to serve the Hispanic marketing industry, conducts research projects and produces publications that analyze Hispanic consumer behavior. Korzenny is co-author with Betty Anny Korzenny of a new book called Hispanic Marketing: Connecting with the New Latino Consumer. Leading Speakers Include: Mark Lopez, US Head of Hispanic, Google Carla Dodds, Director of Multicultural Marketing, Wal-Mart Raymond Arroyo, Chief Diversity Officer, Aetna Michella Bella, Vice President of Consumer Ad Sales & Marketing, ESPN Alex Lopez Negrete, CEO, Lopez Negrete Communications Oscar Castro, Director and General Manager of Latino eCommerce, Sears Charles Garcia, CEO, Garcia Trujillo Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton | Isaacson Joe Kutchera, Bestselling Author, Latino Link Chiqui Cartagena, Senior Vice President of Multicultural Marketing, Story Worldwide Maria Rodas, Multicultural Marketing Manager, General Mills Isaac Mizrahi, Vice President and Managing Director, Alma DDB Special Interactive Session: Jorge Ortega, Managing Partner & Co-Founder of Newlink America, will moderate a live interactive session in which two marketers discuss their social/online marketing case studies. Ortega will pose questions, help analyze challenges and facilitate a discussion on creative strategies. The talk-show format will be broadcast live via the web and will field questions from both the conference and webcast participants. Hispanic Reach 2011: The Premier Hispanic Marketing Executive Summit, June 22-23, 2011, Crowne Plaza Dallas Downtown, Dallas, TX, www.worldrg.com/ About World Research Group World Research Group (WRG) is a US-based conference and training development company focused on providing strategies, tactics and solutions to help individuals and corporations be well informed and prepared to grow their lines of business. WRG believes that there is no substitute for face-to-face learning to truly share ideas and best practices. Its conferences feature the top speakers in their fields and abundant opportunities to network with industry peers. End
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