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Gunther von Hagens’ BODY WORLDS & The Brain I Quit! Anti-Smoking Campaign Launches April 11
Campaign Launches at Arizona Science Center and Offers Free Admission for Guests Pledging “I Quit!”
By: Brittany Conklin
BODY WORLDS & The Brain and Arizona Science Center have partnered with the American Lung Association to launch I QUIT! This successful international smoking cessation program is specifically designed to encourage people to stop smoking as soon as they step foot into the exhibit. In addition to witnessing the physical damage that cigarettes do to the body, the exhibition seeks to provide hope to those who have quit or are thinking of quitting by sharing the timeline of healing that the body undergoes, starting minutes after you stop smoking.
The ‘I Quit’ campaign was conceived after cleaning crews in previous exhibitions found unfinished packs of cigarettes on the glass display case containing the smoker’s lung. A sign now stands near the lung specimens, detailing the timeline of healing the body experiences from twenty minutes after the last cigarette to fifteen years later. Below it, guests choosing to take the pledge and immediately quit smoking can deposit their cigarette packs in a repository near the exhibit.
I Quit! features an inspirational multimedia smoking cessation program that includes the memorable PSA by the late Mr. Yul Brynner stating, “Now that I am gone, I tell you: Don’t smoke, whatever you do, just don’t smoke. “
“There’s nothing quite like seeing it for yourself and many of our visitors have told us that their experience in our gallery was the turning point when it came to finally quitting smoking,” explains Dr. Angelina Whalley, physician and Creative Director for the exhibition. “We want people to be inspired to live healthier, more sustainable lives and this campaign shows that it’s never too late.”
The American Lung Association and American Cancer Society will be on site to celebrate the launch of I Quit! and inform Arizona Science Center visitors about various smoking cessation resources to help guests become and stay a quitter. Those participating in I Quit! are meeting in Arizona Science Center’s new lobby at 7 a.m. on Monday, April 11. After pledging to quit for good, guests who sign a pledge card before 10 a.m. will be admitted free of charge to BODY WORLDS & The Brain featured exhibition.
For more information on the BODY WORLDS & The Brain I QUIT! launch and campaign, please visit http://www.azscience.org/
BODY WORLDS is presented locally by The Arizona Republic and JP Morgan Chase through May 30, 2011. For more information on our featured exhibition as well as special events and programs, please call 602.716.2000 or visit http://www.azscience.org.
About Gunther von Hagens’ BODY WORLDS
Dr. Gunther von Hagens invented the Plastination technique in 1977, in an effort to improve the education of medical students. The organs and whole-body plastinates were derived from generous body donors, individuals who designated that upon their death their bodies could be used for educational purposes in the BODY WORLDS exhibitions. More than 12,000 donors have bequeathed their bodies to Dr. von Hagens’ Institute for Plastination in Heidelberg, Germany.
About Arizona Science Center
The mission of Arizona Science Center is to inspire, educate and entertain people of all ages about science. The Center, located at 600 E. Washington St. in downtown Phoenix, features more than 300 hands-on exhibits, live demonstrations, the state-of-the-
About American Lung Association
Now in its second century, the American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is “Fighting for Air” through research, education and advocacy. For more information about the American Lung Association or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872)
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About American Cancer Society
The American Cancer Society saves lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and encourage communities worldwide to join the fight. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org.