Daisy And Pearl Lowe for Peacocks make April shine for fashion store

April 4, 2011 - PRLog -- With the media launch of Daisy and Pearl Lowe for Peacocks, the buzz around the new ranges reaches a crescendo:  including a  front cover exclusive for Daisy Lowe  for Peacocks in You magazine, Pearl Lowe featured in The Guardian and Sunday Telegraph magazine, with Liz Jones continuing to rave about Daisy Lowe for Peacocks in today's Daily Mail.  Peacocks spring summer products are  also highlighted in Saturday's Daily Mirror, Buzz magazine and Celebs on Sunday.
   
To launch the range of Daisy Lowe swimwear, You magazine dedicates its front cover to the range, as well as a four page spread in the magazine picturing Daisy in the collection. “Ill fitting swimwear is part of the reason she decided to take Peacocks up on its offer and design her own range. ‘I thought it was ridiculous that you couldn’t buy any high-waisted bikini bottoms, you know, that hold you in a bit.”

Following up on You magazine’s cover story on Daisy Lowe swimwear the
Daily Mail today talks about celebrities and their designer collections, picturing Daisy Lowe in her swimwear collection for Peacocks.

The Guardian’s Saturday edition carries an article on Pearl Lowe as a fashion designer and mother mentioning her collection at Peacocks. It also features Pearl and Daisy wearing the collection, as shot by Rankin.

Pearl Lowe’s collection leads the fashion agenda this weekend as the Sunday Telegraph magazine also writes about Pearl Lowe and her life in the fashion world picturing Pearl and Daisy wearing the Pearl Lowe for Peacocks collection.

Peacocks even receives a double hit in You magazine as the Peacocks by Design floral dress features in the Its Darling section this week. Meanwhile, the Daily Mirror on Saturday selects last minute Mother’s Day gifts including a Peacocks dressing gown as one of the gifts.

‘The Only way is Essex’ in Celebs on Sunday this weekend as it shoots the cast from the show and Peacocks floral bag features.  Celebs on Sunday also features the handbags of the season including the range’s structured Beatrice bag. Finally Peacocks wellies are highlighted as an essential item in April showers.

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Peacocks are a leading value fashion retailer based in the UK. See the website http://www.peacocks.co.uk/ for more information.