Kimono Catwalk by Hiromi Asai in Gothenburg, Sweden

April 3, 2011 - PRLog -- The kimono has a long history in Japan — more than 1,000 years —, but the kimono should be recognized as a fashionable garment, not just a traditional or ceremonial garment.

Kimono Catwalk is held at the Museum of the World Culture (Världskulturmuseet) in Gothenburg, Sweden on 7th April 2011. It starts at 6:30PM. A New York-based kimono fashion stylist, Hiromi Asai, brings a unique, colorful fashion show to the museum, where old meets new.

Museum of World Culture is holding a special exhibition called “Kimono Fusion“, during the period from September 17th 2010 to May 31st 2011. This exhibition takes its starting point in the kimono and merges it into current Japanese subcultures and fashion trends. This Kimono Catwalk is linked to this exhibition.

Hiromi Asai shows the basics of authentic kimonos and the change in kimono fashion through more than one thousand years, followed by Kimono Catwalk, a kimono fashion show where different styles are displayed on the catwalk. At first, she demonstrates how the kimono is worn and how the Obi sash is tied in various ways, as well as how the kimono has influenced both art and fashion all over the world. Subsequently, different styles are shown from traditional to contemporary African, including traditional Japanese wedding fashion. Through this show, she would like the people in Europe could realize the variety of kimono beauty as well as the potential of kimono to be recognized as a new world fashion.

This event is nominal supported by the Embassy of Japan in Sweden. HINAYA KYOTO, WAFRICA, and Kimono Hiro in NY support to provides kimonos and obi sashes. This event also would like to encourage people suffering from the disaster in Japan.

The kimono is not a heritage. Hiromi Asai believes that the kimono could be used as a garment that is beyond cultural and ethnic boundaries.

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Detailed information
Kimono Catwalk
http://www.smvk.se/smvk/jsp/polopoly.jsp?d=824&a=20116&l=...

Mode & Classic LLC / Kimono Hiro in NY
475 Main Street
New York, NY 10044, USA
Phone: +1-646-233-1487
E-mail: inquiry@kimonohiro.com
Web: http://www.kimonohiro.com/photo.html
http://www.kimonohiro.com/index_eng.html

The Museum of World Culture
Södra Vägen 54
412 54 Göteborg, Sweden
Phone: +46-(0)31-63 27 00
E-mail: info@varldskulturmuseet.se
Web: http://www.varldskulturmuseet.se/smvk/jsp/polopoly.jsp?d=126&skipIntro=1&l=en_US

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We create various fashions and arts, using Japanese fabrics and kimonos. We rent various kinds of kimono from huge collections. A wardrobe stylist Hiromi Asai (CEO), provides fashion styling service featuring kimono on various occasions: ads, films, magazines, arts, and fashions.

We believe that kimono will be recognized as a universal formal garment that is beyond cultural and ethnic boundaries. We will contribute ourselves to the development of such movement from New York City.