Matthew Cossolotto Publishes "A Good Pep Talk" Article In April Personal Excellence Magazine

Cossolotto's article, part of the run-up to "Make A Promise Day" (May 4th), coincides with the release of "A Promise A Day" ePub. Key idea in the article: The most powerful motivational speech in the world is what you say to yourself habitually.
By: Matthew Cossolotto, The Podium Pro
Cover Page-A Promise A Day Program - 30 Promises
Cover Page-A Promise A Day Program - 30 Promises
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Matthew Cossolotto
Personal Excellence
Pep Talk
Make A Promise Day
Earl Nightingale


Yorktown - New York - US

April 2, 2011 - PRLog -- Matthew Cossolotto, author of HabitForce! and creator of “Make A Promise Day” (May 4th — May The Fourth Be With You!), has published an article in the April issue of Personal Excellence magazine ( titled "A Good Pep Talk."  In the article, Cossolotto highlights this key personal empowerment idea:  The most powerful motivational speech in the world is what you say to yourself, not just once in awhile but on a regular, habitual basis.  

In the article, Cossolotto cites Earl Nightingale's observation in The Strangest Secret: "We become what we think about."  Then Cossolotto writes:

"This profound truth has been recognized for ages.  Buddha said, 'All that we are is the result of what we have thought.  The mind is everything.  What we think we become.'  The same idea can be found in the Bible: 'As a man thinketh in his heart, so is he' (Proverbs 23.7)."  

Publication of Cossolotto's "pep talk" article coincides with the release of his new ePub titled "A Promise A Day -- 30 Days to a Promising Future."  News of this ePub is one of several announcements being made in the run-up to “Make A Promise Day” on May 4th.

Cossolotto, a former aide to House Speaker Jim Wright and Congressman (now CIA Director) Leon Panetta, referred to his brand new ePub as a daily “Promise Dairy” that contains 30 Personal Empowerment Promises – or PEPs. Because of that acronym, Cossolotto says there’s “a PEP talk in every promise.”

Thus his article and his new ePub both emphasize the importance of giving ourselves "pep talks" in the form of positive affirmations and even personal empowerment promises.

“I’m delighted that Personal Excellence magazine decided to publish my 'pep talk' article this month," Cossolotto said.  "The timing is perfect.  It fits in well with the series of announcements I have planned in April and early May leading up to the second annual "Make A Promise Day" on May 4th.  I hope everyone will visit the Personal Excellence website ( and get their hands on the April issue."  

With his "A Promise A Day" ePub (available online by visiting, Cossolotto provides 30 personal empowerment promises for people to consider, including his "Top Ten Promises for a SUCCESSFUL Life" and twelve promises first penned by Christian Larson and published as the Optimist Creed.

Here’s a short video of Cossolotto announcing the publication of “A Promise A Day.”

Cossolotto knows about the power of making a promise from personal experience. He made a promise to his mother on her deathbed that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory. The resulting book, complete with Cossolotto’s dedication to his mother, is HabitForce! How to Kick the Habits of FAILURE and Adopt the Habits of SUCCESS.

Motivated by that firsthand experience, Cossolotto launched the first annual “Make A Promise Day” last May 4th as part of his ongoing mission to share the power of making a promise with millions of people around the world. He’s writing a book about the power of making a promise with a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series. The book includes stories about people who have made and kept important promises in their lives.

Here is a brief excerpt from Jack Canfield’s foreword to Cossolotto’s forthcoming book:

When Matthew first told me about the heartfelt promise he made to his mother and that he was launching a special day called “Make A Promise Day” on May 4th, I was hooked. You could say he had me at “I promise.”… Contributing the foreword to this book and being associated with Matthew’s inspiring “Make-A-Promise” project is totally aligned with my life’s purpose.

On February 15, 2011, the Yorktown, NY, town board became the first jurisdiction to adopt a resolution proclaiming May 4th to be “Make A Promise Day.” (See press release for details:

To underscore the power of making a promise, Cossolotto cites several high-profile examples:

• Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.

• Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.

• Before his daughter’s wedding, former president Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.

Cossolotto invites people around the world to submit short summaries of their uplifting true stories of promises made and promises kept for possible inclusion in forthcoming books, presentations, and interviews. Send a few sentences describing your promise to:

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About Matthew Cossolotto (aka “The Podium Pro”). A former aide to House Speaker Jim Wright and Congressman (now CIA Director) Leon Panetta, Matthew Cossolotto served as a CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. The author of several books including The Almanac of European Politics, All The World’s A Podium, and HabitForce! Matthew offers a range of executive communication services and guest speaking programs. Please visit;; Follow Matthew and “Make A Promise Day” on Twitter:
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Tags:Matthew Cossolotto, Personal Excellence, Pep Talk, Make A Promise Day, Earl Nightingale, Oprah, Clinton, Canfield
Industry:Books, Education, Business
Location:Yorktown - New York - United States
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