Sophelle Adds New Practice Leader, Paula Levy, Crm & Plm Specialist To Team

April 1, 2011 - PRLog -- Sophelle, a leading retail IT consultancy, today announced the addition of Paula Levy to their senior team. Paula will be based in New York City and will lead the company’s CRM and PLM Strategies & Technologies practice.

For nearly three decades, Paula Levy has been helping domestic and global retailers utilize technology to increase market share and improve margins. Her extensive experience in the retail industry has provided Levy with a deep understanding of end-to-end retail and manufacturing processes, from conceptual design through delivery. A results-oriented sales and marketing executive, Levy will now offer her consulting services to Sophelle’s clients - some of today’s top retailers and brand manufacturers.

“Paula possesses a passion for retail and has a hands-on, personal approach to working with her clients -two essential ingredients of Sophelle’s corporate culture,” said Doug Weich, Sophelle Founder, President & CEO. “In addition, she brings extensive experience in product lifecycle management, CRM and customer loyalty programs which are great complements to our current service offering.”

Immediately prior to joining Sophelle, Levy served as the Senior Vice President of Sales & Marketing for TradeStone Software, Inc. a merchandise lifecycle management software company. There, she provided technology to support collaboration among retailers and their partners as they design, source, produce and deliver differentiated merchandise collections to the store floor. Prior to TradeStone Software, Levy held senior management positions for a number of other solution providers serving the retail and brand manufacturing industries, including Retaligent Solutions, Lectra Americas, and Epicor/CRS Retail Systems.
“I’m thrilled to be joining Sophelle and by the opportunity that lies ahead,” said Levy. “I can now offer my clients a full spectrum of IT services, direct access to a team of experts in nearly every retail technology, and ultimately the tools necessary to help them make the best decisions for their business.”

About Sophelle:
Sophelle is a leading retail consultancy offering IT strategy and implementation services to both emerging and Fortune 500 clients. Since 1995, Sophelle has offered the high executive involvement of a boutique firm coupled with the capabilities and resources of a large consultancy. With expertise across retail channels, Sophelle helps clients utilize technology to drive business success. Sophelle’s services include: IT strategy, vendor selection & RFP process, project management, system integration, application development and hosting, quality assurance testing, website development, customer relationship management, and recruiting.
For more information about Sophelle, please visit www.sophelle.com.
For further information, please contact: Beverly Dantz, Vice President, Marketing, bdantz@sophelle.com,
508.663.1681

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Sophelle is a leading retail consultancy offering IT strategy and implementation services to both emerging and Fortune 500 clients. Since 1995, Sophelle has offered the high executive involvement of a boutique firm coupled with the capabilities and resources of a large consultancy. With expertise across retail channels, Sophelle helps clients utilize technology to drive business success. Sophelle’s services include: IT strategy, vendor selection & RFP process, project management, system integration, application development and hosting, quality assurance testing, website development, customer relationship management, and recruiting.