Asia Pacific LOHAS Market at a Glance

April 1, 2011 - PRLog -- Asia’s leading independent brokerage and investment group CLSA Hong Kong recently invited Adam Horler, President of Asia Pacific LOHAS Pte. Ltd, to give a presentation on the LOHAS market in Asia compared to USA and Europe.

To gain a better understanding of the LOHAS market in Asia, where demand outstrips supply, watch six short excerpts of Adam’s presentation at:

http://www.youtube.com/user/LOHASAsiaBiz

LOHAS is a social movement that encourages people around the world to lead a healthy lifestyle and prevent further degradation of the planet.

LOHAS Asia promotes healthy lifestyle choices and facilitates collaboration and research on sustainability considerations in product and service provisions. This is achieved through consultancy, publications, conferences, research, and the Internet.

A number of public and private sector clients have benefited from the research undertaken by Asia-Pacific LOHAS Asia in collaboration with the Natural Marketing Institute. Since November 2009 LOHAS Asia has completed a range of research, consultancy and training projects for several companies recognising the increasing influence of the public embracing the LOHAS movement. These include:

CLSA
Lend Lease
Verita Wellness, Singapore
Johnson & Johnson

LOHAS has followed the well-trodden path of many successful brands that have travelled to Asia from the West. Starting in Japan in 2001, the concept quickly spread to the rest of northeast Asia, and is now in the process of moving down to Singapore and then expanding throughout Asean and India.

Asian populations are becoming more concerned about the environment and are changing their behaviour to reflect this. This is not a developed-economy phenomenon by any means, with China, India and Indonesia exhibiting some of the biggest changes in attitude among consumers today.

LOHAS Asia was established in November 2009 as an organisation for companies and individuals embracing LOHAS and with a vision to advance healthy lifestyles and ecology, and make their actions count.

The first in-depth survey on LOHAS consumers in Asia-Pacific was carried out by the Natural Marketing Institute (NMI) and LOHAS Asia in 2010; it produced surprising and encouraging results. Surprising, as demand for products that do not harm the environment is high, especially among the biggest consumer markets of China, India and Indonesia. Encouraging, because this will push companies to invest in new manufacturing processes and introduce environmentally-friendly products, and this can have a real impact on the environment, quickly.

LOHAS Asia’s online business network, THE HUB by LOHAS, provides a free networking platform primarily aimed at the global sustainable SME universe. This network was launched in October 2010 and seeks to unite SME’s around the world in sharing their success stories and collaborating to grow small sustainable businesses everywhere. Innovation comes from entrepreneurs, and sustainability will be solved through innovation.

In a nutshell, LOHAS Asia is about engaging companies, services and people in what we believe is the most important conversation you will have; a lifestyle of health and sustainability for generations to come.

Competence
LOHAS Asia has two areas of core competence:

LOHAS Market knowledge
Understanding the organisational and marketing implications for companies seeking reaching out to a growing number of people choosing to embrace LOHAS on a daily basis.

Sustainable lifestyles
Understanding the policy and business dimensions of sustainability from environmental, social and financial angles.

The LOHAS study utilised a leading online research firm and was designed, managed and analysed by NMI and LOHAS Asia. The reports are available for Australia, China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, South Korea and Thailand. For more information about the above mentioned reports or an interview with Adam Horler, the president of LOHAS Asia please contact Liz Smailes, PR & Communications Director at liz@lohas-asia.org or visit www.lohas-asia.org

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Lifestyles of Health and Sustainability (LOHAS) describes a multi-billion dollar marketplace for goods and services focused on health, the environment, healthy and sustainable living. Asia-Pacific LOHAS is an information hub for all things LOHAS in Asia.