Veteran copywriter/PR consultant relaunches website

March 31, 2011 - PRLog -- In today’s competitive economy, numerous businesses have found success by specializing in a particular field. Veteran copywriter Darcy Silvers, however, specializes in just the opposite: versatility.

“I don’t have a niche,” says Silvers, aka The Hired Hand. “That’s what makes my work so exciting. I’m constantly learning. I immerse myself in my client’s business, so that I can give sound advice - and solid copy.

Silvers has recently relaunched her writing portfolio site at http://thehiredhandink.com/. Prospective clients can search writing samples by clients, by medium and by industry.

“Today’s marketing industry buzzwords are ‘SEO,’ ‘social media” and ‘viral marketing, to name a few,’” says Silvers. “Yet many businesses develop their marketing, advertising and PR campaigns in silos. My goal is to help businesses see the overall marketing picture, develop a cohesive strategy, and craft messages targeted to their specific audiences.”

Targeting one’s audience is key, says Silvers. Her messages have reached a broad spectrum of audiences, including:

- Retail
- B2B
- Government
- Education
- Nonprofit
- Travel
- Automotive aftermarket
- Health
- Technology
- The arts

Silvers draws on more than 25 years of experience in the communications field. In that time, she has worked for a major metropolitan daily, a top U.S. advertising agency, a national publisher, a seven-county governmental agency, a six-store retail chain, an educational nonprofit, and consumer goods manufacturers. Her writing projects have included e-commerce, blogs, direct mail, point of sale, radio spots, public relations and more.

“Public relations is my passion,” says Silvers, who is an accredited public relations professional. She is also active as a community volunteer, and has sat on several boards as publicity chair. In addition, she is a nationally trained advocacy specialist and trainer for Hadassah.

For a free consultation, businesses can use the “contact” link at http://thehiredhandink.com/.

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Specializing in e-commerce, veteran copywriter Darcy Silvers worked for Orlando's RY&P and suburban Philly's TJP agencies, where she wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. Her passion is PR; she is accredited via PRSA and IABC.