XYIENCE, Buckeye Ink Distribution Deal Giving Xenergy Exposure in Ohio and Kentucky

XYIENCE has teamed up with Buckeye Distributing in a partnership that will put Xenergy, the official energy drink of the UFC, on the map in Ohio and Northern Kentucky.
By: Forte Creative Media
 
March 31, 2011 - PRLog -- LAS VEGAS —XYIENCE has teamed up with Buckeye Distributing in a partnership that will put Xenergy, the official energy drink of the UFC, on the map in Ohio and Northern Kentucky.

Best known for taking a risk on the energy drink category with Red Bull back in 2000, Buckeye Distributing is based in Cleveland, Ohio, and has sales and distribution centers throughout the state and in Northern Kentucky. Over the years, Buckeye’s catalog has brought brands such as Arizona Iced Tea, Bob Marley Relaxation, Myoplex, Nesquik and Welch’s to major chains in both states, including Circle K, Drug Mart, Speedway and True North as well as independent retailers, on-premise and non-traditional channels of business.

“We are known for bringing category leaders to market, and this deal with XYIENCE is evidence of our ability to spot innovators,” explains Bryon Evans, vice president at Buckeye Distributing. “We are thrilled to add Xenergy to our portfolio of offerings.”

According to the agreement, Buckeye is carrying all eight of XYIENCE’s Xenergy Xtreme and Xenergy Premium flavors. As of March 1, the sugar and calorie-free beverages began appearing on the shelves of retailers Buckeye serves throughout is territory.

Reuben Rios, vice president of U.S. sales for XYIENCE, says, “We are thrilled to be working with one of the top distributors in this region. If they can do for us even a small fraction of what they’ve done for some of their other brands, it will be a huge win for both of us, and we know that they will do much, much more.”

About Buckeye Distributing
Buckeye Distributing is a full service new age, wine and beer licensed distributor that has served Ohio and Northern Kentucky for more than a decade. For more information, please visit www.Buckeyedist.com.  

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.
            
Xenergy (pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category.  The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Fruit Punch, Orange Fuel, Citrus Slam, and Cherry Rush.  Xenergy is available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.
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Source:Forte Creative Media
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Tags:Xyience, Xenergy, Energy Drinks, Shopping, Covenience Stores, Grocery, Active Lifestyle, Deals, Retailers, Beverages
Industry:Retail, Business, Shopping
Location:Las Vegas - Nevada - United States
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