Do You Really Need To Setup A Business Blog?

March 30, 2011 - PRLog -- Did you know that more than 25% of the top Internet sites are blogs? Yes, that’s how popular they are. These blogs receive huge traffic every day, so we can safely say that they aren’t just some vague fads.

Billion dollar companies like HP, Dell, Forbes and Fords are investing heavily in their product promotions and PR activities using their business blogs.

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And what about major TV networks and newspaper portals, their blogs are maintained and updated by their employees as well as their journalists. Blogs are so popular that most companies have adapted this method to promote the popularity of their main sites. Consulting companies, on the other hand, have used blogs to reach their target markets as well.

Why do you think these major business organizations are promoting their products or services using business and non-business blogs when their websites are, in fact, performing as expected? Here are a couple of reasons we could find:

1. Blogs can foster an online community around the business.
2. Once you have this online community, you become closer to your customers.
3. No more unsolicited email messages; just set up a mailing list or encourage your readers to subscribe to your RSS feeds.
4. Your readers can send you their feedback using your blog.
5. Sharing of thoughts or links by commenting is easy as pie
6. Search engines like Google and Yahoo love blogs, and so they appear really fast in their results pages.
7. Blogs can serve as an efficient PR tool.
8. You can earn money by blogging. Ever heard of Adsense?
9. Establish yourself as an expert in your field by sharing your ideas to the world.