Hypatia Research Announces Hypatia Go2MarketTM Service

April 4, 2011 - PRLog -- – Boston, MA-- Hypatia Research, LLC today announced launch of its unique corporate access subscription service which includes an unlimited number of user seats.  HypatiaG2MTM is a comprehensive customer & market intelligence service designed to facilitate an organization's use of Hypatia’s research findings, benchmarks, market size & forecast, and best practices across industries and geographies.  

HypatiaG2M is an annual enterprise-level subscription service that includes:

•   Access to all in-depth primary research;
•   Access to Hypatia GalaxyTM vendor evaluation guides for enabling technologies;
•   Access to all briefs, webinars, presentations;
•   A complimentary advisory session with a Hypatia expert;
•   A corporate-wide license, with 24x7 web access for an unlimited number of enterprise users.

Tiered-pricing makes primary research affordable for companies of all sizes:
o   Not-for-profit
o   Small Enterprises (SMBs)
o   Mid-Market
o   Large Enterprises

“Subscribing to our growing library of customer intelligence research is an incredibly cost effective way gaining access to the pragmatic, use-case best practices, industry benchmarks, and performance metrics organizations  seek in order to guide the organization to the next level", said Leslie Ament, vice president of research and advisory services.  

Hypatia’s vendor selection guides evaluate and rank enabling technologies for end-users utilizing a new vendor evaluation & rankings methodology--Hypatia's GalaxyTM.  Vendors are evaluated according to weighted criteria, inclusive of number of customers, and product strategy or vision. Only 20% of vendors evaluated will place in Hypatia's orbit.  Approximately 50% of vendors land in the nebulae just outside the Galaxy, while 30% remain in deep space having quite a few light years yet to travel. The  trademarked evaluation methodology was named in honor of Hypatia, a professor of astronomy, philosophy and mathematics.  

Select vendor evaluation reports included in the Hypatia's GalaxyTM license include:
•   “Operationalizing Voice of the Customer: Maturity Models, Benchmarks & Best Practices "
•   “Enterprise Social Media Investment: ROI Benchmarks & Best Practices”
•   “Enterprise Governance, Risk & Compliance”

Hypatia takes an end-user approach to customer intelligence research.  Similar to Consumer Reports, industry experts are objective in providing end-user organizations with independent primary research assessments as decision-support in evaluating various enabling technologies, service providers and consulting firms. To maintain its independence and impartiality, Hypatia Research does not engage in research sponsorships, accepts no outside advertising, no free samples and utilizes proprietary research techniques to evaluate vendors.

For more information, contact Research@HypatiaResearch.com or please visit the online store at http://store.hypatiaresearch.com.

About
Hypatia Research, LLC (www.HypatiaResearch.com) delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and to accelerate growth.

Coverage areas include: CRM, Business Intelligence, Customer Analytics, Social Media, Marketing Automation, Database Marketing, and Information and Customer Data Integration and Quality. Since its inception by co-founder Leslie Ament in 2001, clients have relied on us for industry insight, expertise and independent research for guidance in assessing various technology and service options.

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Hypatia delivers high impact market intelligence, industry benchmarking, best practices, technology vendor selection, and ROI assessment services for end-users of CRM, Business Intelligence, Analytics, & Customer Data Management/Data Quality solutions.