Nancy Chou Joins Social Business Consulting Group (Sobizco)

March 30, 2011 - PRLog -- Palo Alto, Nancy Chou, principal of Nancy Chou Marketing Consultants, is now also a founding partner of the Social Media Consulting Group (Sobizco), created by a team of 17 social media strategists from the U.S., Europe, and Asia Pacific. “I am privileged to join an experienced and diverse global team of certified social media strategists who practice a unified methodology as taught by the Social Media Academy based in Silicon Valley, CA. Some of us have collaborated for several years on a variety of corporate social media consulting engagements. We now have the opportunity to combine our experience, from organizations such as HP, IBM, Southwest Airlines, Franklin Templeton, and GE to deliver enterprise-level social business consulting services worldwide,” says Chou.

Sobizco is the brain child of principal co-founder Axel Schultze (founder of the Social Media Academy) who leads the vision of enabling Fortune 1000 companies to embrace social media with effective business results. “We apply success-proven methods, models and frameworks to tackle large and complex projects,” Schultze explains. “Once corporate business leaders decide they want to transform their organizations into a more compelling business with customers who are strong brand advocates, we help them develop a strategy that works not only for hundreds of managers and thousands of employees, but also for millions of customers.”

Chou says, “Our enterprise-level social business consulting services are designed to meet the needs of both B2B and B2C businesses worldwide to solve a major, growing management problem.” As the customer purchase decision-making process shifts to online forums and peer reviews, the traditional sales process is being replaced rapidly by the need for enterprises to develop strong social media programs across multiple departments, including sales, marketing, human resources and customer services.

Sobizco is uniquely positioned to meet this need with a strong team of qualified social media strategists and a proven methodology for planning and optimizing social media programs across the organization. We offer strategy development, social sales strategy, social marketing strategy, product management strategy, presence development service, and presence moderation service.

Nancy Chou applies 20+ years of B2B and B2C marketing expertise with companies such as HP, IBM, Symantec, Cygnus Solutions (now a Red Hat company), and Sigaba (now a Proofpoint company). She helps clients identify their organizational resources, deliver team development and education, develop policies and procedures, build an ROI model, and generate reports and analytics that measure the effectiveness of any strategy that is developed and deployed.

About
@Sobizco
The Social Business Consulting Group is the world’s largest social media consulting group with 17 certified social media strategists on the founding team. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The firm takes a holistic approach where all market facing departments leverage social media to create a mutually beneficial business relationship with customers and partners in the social media ecosystem.
Social Business Consulting Group is considered a thought leader in applying social media in large corporations and is able to quickly deploy teams of certified consultants to help business leaders and their respective teams make strategic business decisions and create measurable economic success.
The Social Business Consulting Group headquarters is in Palo Alto, California. For more information go to http://www.sobizco.com

@NChou
Nancy Chou, a founding partner of the Social Business Consulting Group, is a seasoned marketing executive who specializes in social media, inbound/content marketing, and revenue generation. She helps B2B and B2C, domestic and international, Fortune 500 and startup, enterprise and consumer focused high-tech and green-tech executives develop and execute effective marketing that generates revenue and corporate growth.
Her prior in-house leadership experience includes Norton/Symantec, IBM and HP, as well as a number of startups including Cygnus Solutions, acquired by Red Hat and Sigaba, acquired by Proofpoint. She is currently on the board of the NorCal Business Marketing Association and is a committee co-chair for the Silicon Valley Product Camp 2011. Nancy Chou has been a Stanford University Continuing Education instructor and is a guest speaker and writer on social media. She holds an MBA from the Kellogg Graduate School of Management at Northwestern University and a B. S. degree in Business Administration from California State University, Northridge.

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The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. http://sobizco.com