WPBeijing China Marketing Studio Launches New China Research Web Site

March 30, 2011 - PRLog -- Research is, or should be an integral part of any organisation's marketing mix, it is an essential first step in assessing the nature of the market, customer preferences, competitor, government polices and existing logistics.

It is the very essence of a SWOT analysis in preparing a business plan.
On going research ensures management are aware of changing market conditions and are not operating in the dark.
All of this applies 100 times in beginning a China venture where the rewards are unlimited but are accompanied by extreme risks  for the unprepared.

However, many businesses do not seem to see the value in hiring a Research Studio, in fact the idea of RESEARCH seems to have garnered a bad rap.
In truth, Research is, in most cases and places, relatively easy, it does present something of a challenge in China due to obscure Government regulations, unhelpful officials, corruption, and a general cultural reluctance to give straight answers and share information.

But Research is like a horse and cart, love and marriage, peaches and cream and bread an butter, it doesn't really stand alone.
Research should be thought of in terms of a relationship with ANALYSIS.
And this is where the going gets tougher.

Whilst perhaps it is true that [almost] anyone can compile a questionnaire and ask a few questions, the real skill, the genius if you like, comes from looking at that information and finding the few specks of "Gold" hidden therein, making sense of the information and applying it  in context to the situation.

This is a skill that not only needs strong analytical ability but a thorough in-depth knowledge of the market, the culture and business practices.
Not everyone can successfully analyse  research data and make accurate predictions.

Recognising this WPBeijing China Marketing has launched a new web site with China Research as the index or landing page.
WPBeijing,  founded in 2004 with Research and Analysis as a core competency,  has built an enviable reputation  for accurate research and analysis.
Today, with Social Media and Digital Marketing the new darlings in China, WPBeijing; specialising in Luxury Consumers Goods and Auto mobiles, has the skills and knowledge required to help you navigate through these sometimes turbulent waters.

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WPBeijing China Marketing is a multi-lingual husband and wife owned marketing studio, established in 2004, legally registered with the Beijing companies office.
We are a bridge between the unknown and success for foreign SME's in the China market