New MIRA Technology Park Web Site Launched

Web agency Ridgeway Studios has launched a new web site for automotive research and development firm, MIRA.
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Ridgeway Studios
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Automotive Research Development



March 29, 2011 - PRLog -- The web site has been launched to support a major new initiative which will see the company’s 900-acre headquarters site near Nuneaton redeveloped to become an internationally important automotive technology park.  The web site has been delivered using Kentico’s content management solution and supports MIRA’s planning application, the investment drive associated with the application and provides local residents and interested parties with the ability to submit feedback on proposals.

Working to a tight deadline and needing to adapt to several changes to requirements after the project was underway, Ridgeway Studios chose to deliver the web site using the Kentico content management solution due to the flexibility and scalability it offers.  With MIRA also needing the ability to edit specific content on the web site, it was important to choose a solution which would enable not only a quick project turnaround, but which was also suitable to MIRA’s longer term aspirations.  The technology choice was ultimately vindicated with the entire project being delivered – from initial planning to web site launch – in under three weeks.

The Technology Park web site is also the first full solution to feature MIRA’s new brand for which Ridgeway Studios have developed the online style guide.  A number of other projects are ongoing which will see MIRA’s entire online web presence relaunched later in 2011.

Kristy Thompson, Marketing Manager at MIRA said, “Our decision to work with Ridgeway Studios has been vindicated.  They adapted brilliantly to a difficult brief and took various changes to the project scope in their stride, delivering not only on budget but also on time. We were able to launch the web site at the public consultation for our redevelopment plans and it will now serve as a vital source of information for both local residents and prospective investors.”

Simon Lassam, Managing Director at Ridgeway Studios said, “Prior to undertaking the Technology Park web site, we had been working with MIRA for a number of months on the online brand and their web strategy.  This left us well placed to employ Kentico and deliver a great-looking, effective solution in less than three weeks from start to finish.  It underlines how adaptable Kentico is as a content management solution and we’re pleased to be launching a web site which could play a vital role in revolutionising not only MIRA as a business, but also the lives of hundreds of people in the local area.”

About Ridgeway Studios
Ridgeway Studios delivers business solutions through creative web site design, print design and marketing services.  From our studio in Witney, Oxfordshire we offer a consultative approach to projects, matching the solutions we recommend to our clients’ needs.  Led by an experienced team of web professionals, the agency offers a range of services designed to support any business aspiration including marketing and search strategy planning, logo, brand and creative design, content management, e-commerce and bespoke solution development and multimedia content delivery. Ridgeway Studios has a strong track record in helping businesses of all sizes achieve their marketing goals.  Further information about Ridgeway Studios’ services and client work can be found at

About Kentico CMS
Kentico CMS is an affordable web content management solution providing a complete set of features for building Web sites, community sites, intranets and on-line stores on the Microsoft ASP.NET platform. It supports WYSIWYG editing, workflows, multiple languages, full-text search, SEO, on-line forms, image galleries, forums, groups, blogs, polls, media libraries and is shipped with 200+ configurable Web parts. It’s currently used by more than 4,000 websites in 84 countries. The clients include Microsoft, McDonald's, Vodafone, O2, Orange, Brussels Airlines, Mazda, Ford, Subaru, Samsung, Gibson, ESPN, Guinness, DKNY, Abbott Labs, Medibank, and others. Kentico CMS is available at

About Kentico Software
Kentico Software helps clients create professional Web sites, online stores, community sites and intranets using Kentico CMS for ASP.NET. It's committed to deliver a full-featured, enterprise-class, stable and scalable Web Content Management solution on the Microsoft .NET platform. Founded in 2004, Kentico is headquartered in the Czech Republic and has a U.S. office in Nashua, NH. Since its inception, Kentico has continued to rapidly expand the Kentico CMS user base worldwide. Kentico Software is a Microsoft Gold Certified Partner. In 2010, Kentico was named the fastest growing technology company in the Czech Republic in the Deloitte Technology FAST 50 awards. For more information about Kentico please contact Eric C. Webb, Phone: +1-603-336 6020, E-mail:

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Ridgeway Studios delivers business solutions through creative web site design, print design and marketing services. Our offices are located in Witney, Oxfordshire and we deliver web site design and marketing services.

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