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Value and reliability provide business boost for car supermarket
Customer requests for more affordable transport is providing a business boost to a north east car supermarket.
Part Exchange Runabout offers cars from £1,000, all with tax and MOT, full pre-delivery inspection, hire purchase information (HPI) check and seven days free insurance.
Until the introduction of Part Exchange Runabout, Henson Motor Group had sold cars with a minimum value of £3,000. The scheme was introduced in response to customer feedback which indicated that many people were looking for a cheap, reliable car to get them to and from work, but also wanted the backing of a car dealership which meant the cars were in top mechanical condition.
Henson Motor Group managing director David Wilson says:
“Part Exchange Runabout scheme has been driven by our customers looking to save money in uncertain economic times, but also by the increasing reliability of motor cars. Ten years ago a car that had covered 100,000 miles was considered ‘high mileage’, but with regular servicing and our pre delivery inspection there is no reason why such a car should not give many more years reliable service. Traditionally part exchange cars below a certain value have simply been sent to auction, but many of these cars are too good to auction. Now, with our Part Exchange Runabout scheme they can provide value and reliability to our customers”.
Founded in 1996 by David Wilson, Henson Motor Group has grown to become one of the largest car supermarket groups in the UK and one of the longest established. The
stock range of over one thousand cars includes cars of all makes and models; and a continual Price Watch policy ensures cars from the North East can compete with any offered in the UK.
The award winning website at hensonmotorgroup.co.uk has generated over ten thousand visits per month with the average user staying on the site for between four and five minutes.
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Founded in 1996 by David Wilson, Henson Motor Group has grown to become one of the largest and longest established car supermarket groups in the UK.