"South Africa Consumer Electronics Report Q2 2011" now available at Fast Market Research

March 29, 2011 - PRLog -- South Africa's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at US$7.5bn in 2011. This expected to increase to US$12.1bn by 2015, driven by demographics, product innovation, rising incomes and rising computer penetration.

With no real signs of a rapid turnaround in unemployment or consumer spending, many consumers will remain cautious, despite continued low interest rates. There were fears that the consumer recovery could prove fragile in 2011, with higher household indebtedness and rising unemployment acting as restraints on growth. Vendors will focus increasingly on more affluent consumers and new high-end product categories such as smartphones and 3D TV.

Computers

Computer hardware accounted for about 61% of South African consumer electronics spending in 2010. BMI projects South African domestic market computer hardware sales of US$4.7bn in 2011, up from US$4,2bn in 2010. Computer hardware's compound annual growth rate (CAGR) for 2011-2015 is forecast at about 12% as a result of rising computer penetration, falling prices and vendor and retailer promotions.

AV

Audio/video (AV) devices accounted for about 17% of South Africa's consumer electronics spending in 2009. South Africa's domestic AV device market is projected at US$1.3bn in 2011. This market is also expected to grow at a CAGR of 9% between 2011 and 2015, to a value of US$2.0bn, driven by new technologies and digital TV transition, which is due to be completed by 2015. Sales of LCD and Plasma TV sets were reported by retailers to be up by as much as 50% ahead of the start of the FIFA World Cup tournament in June 2010, but electronics retailers reported that an overall strong recovery in sales had failed to materialise.

Mobile Handsets

Mobile handset sales accounted for 20% of South Africa's consumer electronics spending in 2010. South African handset sales are expected to grow at a CAGR of 4% to US$1.8bn by 2015, when mobile subscriber penetration is expected to be around 100%. The replacement market will be increasingly important and demand for 3G handsets has exceeded expectations, while lower prices have boosted sales of smartphones.

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Report Table of Contents:

Executive Summary
- Computers
- AV
- Mobile Handsets
SWOT Analysis
- South Africa Consumer Electronics Market SWOT
- South Africa Political SWOT
- South Africa Economic SWOT
- South Africa Business Environment SWOT
Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: Consumer Electronics Overview
- AV
- Table: AV: Demand
- Mobile Handsets
- Table: Mobile Handsets: Demand
Consumer Electronics Industry
- Computers
- AV
- Table: South African Distributors For Leading Brands
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview
- Government Authorities
Industry Developments
Macroeconomic Forecast
- South Africa - Economic Activity
Competitive Landscape
- Computers
- Handsets
- Table: Nokia Mobile Devices Volume
- AV
Company Profiles
- Amap
- Sahara Computers
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.