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Cacharel Fashion Paris- Stylert.com
Cacharel is a French brand of ready-to-wear clothing, perfume and accessories. Cacharel designs are characteristic for their youthful style, femininity, lightness, refinement and use of bright colours
By: gaby schmid
Jean Cacharel was born Jean Louis Henri Bousquet (1932) but adapted the name Cacharel when he moved to Paris during the 1950s. . He worked two years professionally as a designer before returning to Paris to launch his first fashion house. The name Cacharel is after the garganey (Anas querquedula, a small duck) in the Camargue (cacharel, standard French sarcelle d’été). Cacharel was one of the first designers to recognize the emergence of the "noveau riche" after the war, and their need for ready-to-wear. His ensuing success motivated him to visualize and create Cacharel in 1962, a brand of ready-to-wear clothing, perfume and accessories inspired by his unique conception of the social evolution of women. In 1964 he launched the namesake company with a collection of brightly coloured skirts and blouses that outraged the fashion industry but was undeniably successful; the moniker inspired by the garganey, a rare breeding duck indigenous to Arles, France.
In 1975 Bousquet commissioned L'Oréal to create a perfume for his brand; the successful Anaïs Anaïs was launched in 1978. It was followed by Cacharel pour l'Homme, Loulou, Eden, Loulou Blue, Eau d'Eden, Noa, Nemo, Gloria, Amor Amor,Amor Amor Eau Fraiche, Noa Fleur, Noa Perle, Promesse and Amor pour homme. The latest perfume to be launched is "Liberté", an orange chypre with fresh citrous top notes inspired by a traditional French cake called 'chamonix' and woody heart and base notes with patchouli. The person representing Liberté in ad campaigns is Brazilian born model, Gisele Bündchen, who is also the new face for the brand Cacharel Parfums, following Kate Moss who modeled for Anaïs Anaïs and Laetitia Casta for Promesse.
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