Abu Dhabi’s MICE Offering Gets an Injection of Ferrari Team Spirit

March 27, 2011 - PRLog -- The region’s premiere entertainment centre, Ferrari World Abu Dhabi, is set to launch its unique corporate offering at this year’s GIBTM to businesses looking to stand out from the crowd.  
A presence at the leading event for the region’s rapidly developing MICE industry offers Ferrari World Abu Dhabi the opportunity to showcase ways in which businesses can inject a winning spirit into company meetings, incentive trips, conferences and events.

“Where else can a company organise a training conference and then have delegates race against each other on a Ferrari driving simulator?” said Troy Lindquist, Director of Sales & Marketing, Ferrari World Abu Dhabi. “To inspire their teams to think big, Ferrari World Abu Dhabi offers companies a MICE destination that is unmatched in the Middle East.”

Ferrari World Abu Dhabi’s distinctive offering supports concerted efforts on the part of the UAE’s capital city to boost numbers of inbound MICE travellers.

“For companies who are looking to differentiate themselves in a competitive market place, Ferrari World Abu Dhabi is a unique, impressive and very memorable MICE venue. After all, speeding at 240 kilometres per hour on the fastest rollercoaster in the world, strapped next to a colleague from head office, can make for a pretty interesting icebreaker session,” he added.

As the largest indoor and the only Ferrari-themed park in the world, Ferrari World Abu Dhabi already possesses the cachet of an iconic venue. Combined with more than 3,000 sqm of meeting space that can accommodate up to 1,500 delegates, traditional cafés and restaurants offering authentic Italian cuisine and exciting attractions – including state-of-the-art racing simulators such as Scuderia Challenge, and quiz-based challenges that test strategic racing skills like Pit Wall – the venue offers a compelling MICE proposition that’s perfectly suited for team-building activities and fun incentive trips.  
“We work with hundreds of travel partners from around the world – covering key markets throughout the GCC, Western Europe and Asia – who are already capitalising on the venue’s novel attractions, with more than 50 events hosted to date,” Lindquist added.
Companies can book meeting rooms at the venue with all logistical support offered by the park’s management. Access to the park’s unique attractions – which include Driving with the Champion, a multi-sensory simulation of riding shotgun alongside an F1™ champion, a nostalgic look back at Italian road race history at Cinema Maranello and Made in Maranello, a virtual tour of the historic Ferrari factory, a privilege previously enjoyed only by Ferrari owners – can also be combined with entry to conferences to give delegates an added incentive.
With Ferrari’s legendary passion, quality and flair throughout the inspirational venue, companies choosing Ferrari World Abu Dhabi as their next MICE destination are guaranteed a winning event.

Ferrari World Abu Dhabi will exhibit at Stand D 100, as part of the Aldar portfolio, during the three-day event which takes place from March 28-30 at Abu Dhabi National Exhibition Centre (ADNEC).

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Ferrari World Abu Dhabi is the world’s largest indoor and first Ferrari theme park. It is an intense multi-sensory experience and a must-visit for enthusiasts, fans and families.