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Follow on Google News | "Ghana Telecommunications Report Q2 2011" is now available at Fast Market ResearchFast Market Research recommends "Ghana Telecommunications Report Q2 2011" from Business Monitor International, now available
There were 17.437mn mobile subscribers in Ghana at the end of December 2010, according to figures from the NCA. This represented overall growth of 15.4% in 2010, considerably higher than earlier envisaged. BMI notes that Q410 had the highest growth following increased subscriber uptake from lower call tariffs introduced by operators in mid-2010. Ghana's mobile operators introduced promotional offers and cut mobile tariffs to attract new customers following the introduction of mandatory SIM registration in June 2010 and disconnection of some inactive lines. Meanwhile, Airtel Ghana, now owned by India's Bharti Airtel, stoked price competition in the market by slashing tariffs in line with Bharti Airtel's low margin, high volume strategy for most of its African operations. Other operators joined in the price competition and we believe this is largely responsible for the strong subscriber uptake recorded in Q410. We expect the price competition to continue in 2011. This will possibly become more intense after the likely arrival of sixth operator Glo Mobile Ghana, resulting in increased mobile penetration in the country. However, we caution growth may be tempered by strict implementation of SIM registration and disconnection of unregistered SIMs as well as the introduction of MNP which may reduce the incidence of multiple SIM ownership. We expect the market to grow by 11.2% in 2011 to reach almost 19.4mn or a penetration rate of 78.2%. By the end of our current forecast period in 2015, we expect Ghana's mobile market to have about 25.2mn subscribers, representing a penetration rate of 94.6%. Fixed-line figures for December 2010 published by the regulator shows there were 277,897 lines, revealing net additions of just 10.508 lines since YE09. Ghana's fixed-line segment experienced mixed fortunes in 2010, first with strong subscriber growth in the first half of 2010, followed by significant losses in the second half. We believe the introduction of price competition in the mobile segment played a key role in subscriber losses during H210 as phone users dumped their fixed lines for cheaper mobile tariffs. The bulk of this growth in H110 was driven by the market leader Ghana Telecom (Vodafone). The operator was also responsible for virtually all the lines lost in H210 as alternative operator Airtel maintained positive growth in 2010. We expect the operators to focus on business customers as we are doubtful fixed tariffs can compete with mobile tariffs in the consumer segment. By 2015 we expect the number of fixed lines to be 310,000, representing a 1.2% penetration rate. For more information or to purchase this report, go to: - http://www.fastmr.com/ Partial Table of Contents: SWOT Analysis - Ghana Mobile SWOT - Ghana Fixed-Line And Broadband SWOT - Ghana Political SWOT - Ghana Economic SWOT - Ghana Business Environment SWOT Business Environment - Sub-Saharan Africa - Table: Sub-Saharan Africa Business Environment Rankings - Ghana Industry Forecast Scenario - Mobile - Table: Telecoms Sector - Mobile - Historical Data & Forecasts - Fixed Line - Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts - Internet - Table: Telecoms Sector - Internet - Historical Data & Forecasts Market Data Analysis - Mobile - Table: Ghana Mobile Market Q410 - Net Additions - Table: Ghana Mobile Market Net Additions Q410 - ARPU - Network Deployment - 3G - Mobile Content - Regional Outlook - Country Outlook - Table: VAS Developments - Mobile Operator Data - Table: Total Market - Table: Airtel - Table: MTN - Table: Tigo - Table: Vodafone (formerly One Touch) - Fixed Line - Table: Subscriber Numbers Of Ghana's Fixed-Line Operators, 2009-2010 - Internet - WiMAX - International Bandwidth - Table: Wireline Developments Table Regulatory Environment & Industry Developments - Table: Ghana's Regulatory Bodies And Their Responsibilities - Competition - Licensing - Ghana Telecom Privatisation - Regulatory Developments - Industry Developments Competitive Landscape - Key Players - Table: Key Players - Ghana Telecoms Sector Company Monitor - Alcatel-Lucent: - Table: : Alcatel-Lucent Q310 Results (EURmn) - Table: Alcatel-Lucent - Key Contracts, 2009-2010 Company Profiles - Ghana Telecom - MTN Ghana Regional Telecommunications Penetration Overview - Fixed Line - Table: Regional Fixed-Line Penetration Overview - Mobile - Table: Regional Mobile Penetration Overview - Internet Use - Table: Regional Internet Use Penetration Overview Glossary Of Terms - Table: Glossary Of Terms BMI Methodology - How We Generate Our Industry Forecasts - Table: Key Indicators For Telecommunications Industry Forecasts - Telecoms Business Environment Ratings - Full Table of Contents is available at: -- http://www.fastmr.com/ About Business Monitor International Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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