Market Report, "Saudi Arabia Consumer Electronics Report Q2 2011", published

March 27, 2011 - PRLog -- Saudi Arabia's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at US$4.0bn in 2011. This is expected to increase to US$5.0bn by 2015, driven by growing popularity of flat-screen TV sets, smartphones, notebook computers and other key product groups and by ongoing expansion of the electronics retail sector.

Saudi Arabia's addressable market for digital devices is forecast to grow at a CAGR of 5%, driven by a steadily growing economy. BMI estimates per capita consumer electronics spend of US$152 in 2011 and rising to US$175 by 2015. Youthful population demographics, a growing population, regional economic boom and a buoyant real estate sector will all drive retail growth.

Computers

Computer hardware accounted for approximately 47% of Saudi consumer electronics spending in 2010.. BMI forecasts Saudi domestic market computer hardware sales (including notebooks and accessories) of US$1.9bn in 2011, up from US$1.8bn in 2010. Computer hardware CAGR for the 2011-2015 period is forecast at about 7%, with stronger demand for notebooks the main factor driving retail segment growth.

AV

AV devices accounted for about 31% of Saudi consumer electronics spending in 2010. Saudi Arabia's addressable AV device market is forecast at US$1.2bn in 2011. The market is expected to grow at a CAGR of 6% between 2011 and 2015 to reach a value of US$1.4bn, with vendors looking to new products such as 3D and LED TV sets to drive growth..

Mobile Handsets

Mobile handset sales accounted for 22% of consumer electronics spending in Saudi Arabia in 2010. Handset sales are expected to grow at a CAGR of 6% to US$1.1bn by 2015, as mobile subscriber penetration reaches 211%. Sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets as the proportion of 3G users rises to over 38% of the mobile subscriber base.

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Report Table of Contents:

Executive Summary
- Computers
- AV
- Mobile Handsets
SWOT Analysis
- Saudi Arabia Consumer Electronics Market SWOT
- Saudi Arabia Political SWOT
- Saudi Arabia Economic SWOT
- Saudi Arabia Business Environment SWOT
Consumer Electronics Market
- Computers
- Table: Computers: Demand
- AV
- Table: AV: Demand
- Mobile Handsets
- Table: Mobile Handsets: Demand
Consumer Electronics Industry
- Table: Saudi Arabia's Distributors For Leading Brands
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview
- Government Initiatives
Macroeconomic Forecast
- Saudi Arabia - Economic Activity
Competitive Landscape
- Computers
- Handsets
- AV
Company Profiles
- Axiom Telecom
- Jumbo Electronics
- Eros Group
- eXtra

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.