Women's Niche Office Supplies Retailer My Pretty Office™ Launches Retail Site

My Pretty Office™ is launching a retail website focusing exclusively on decorative office accessories. The surge of women-owned businesses has prompted retailers to take notice, and My Pretty Office™ is no exception.
By: My Pretty Office™ News
 
 
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Tags:
* Desk Accessories
* Desk Sets
* Office Supplies
* Decorative Office
* Office Decor
* Pretty Office
* Feminine Office

Industrys:
* Office supplies
* Retail

Location:
* Pennsylvania - US

March 26, 2011 - PRLog -- Lehigh Valley, PA (March 26, 2011)  -  When Founder and CEO of My Pretty Office™, Sue Ringer, a real estate agent, set out to decorate her own professional home office, she was disappointed to learn that very few female oriented office products could be found on the retail market.   The products she found instead were the typical brown leather, plastic, and dark wooden items normally desired by men.  Internet searches revealed similar results. So, piece by piece Ringer collected, created and re-purposed objects she considered attractive and befitting her own personal style, something Sue later learned is important to most women.  The positive feedback she received from others, combined with her own good feelings upon entering her work environment each day, led to the realization that she was on to something important here.  

In 2009, Ringer began formulating an idea into market studies, surveys and ultimately a business plan, culminating in the launch of My Pretty Office™.  Sue's business background in banking, insurance and real estate, combined with a creative spirit and a can-do attitude, turned out to be a great blend of skills needed to launch such a venture.  Ringer also credits her family and close friends with keeping her moving forward.  As Sue stated: "While anyone can do whatever their mind can conceive of, having the encouragement of the people most important in my life made the process of working toward my business goal that much more enjoyable and rewarding".  

Her retail website http://www.myprettyoffice.com caters specifically  to women who seek a decorative work environment.  Ringer's goal is to bring the same degree of joy to the work environment that one receives from an attractive home environment.  At press time, My Pretty Office™ has over 200 product offerings.

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My Pretty Office™ is the premier online desk accessories and office supplies boutique. Our Mission: To bring the simple pleasures of pretty things to the workplace, adding a touch of beauty and joy to your workday.
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