Cocktail Marketing provides prize partners for McDonald’s Triple Play Monopoly promotion

March 25, 2011 - PRLog -- Created by McDonald’s promotional marketing agency, The Marketing Store, McDonald’s Monopoly is one of the biggest Sales Promotions in the UK. They have introduced a number of new and exciting prize partners for 2011 including Lastminute.com, HQhair.com, Littlewoods, LOVEFiLM, buyagift.com and Snapfish.com.

Cocktail Marketing brought Play.com on board as a partner to offer prizes including, BlackBerry smartphones and iPod shuffles.

The Marketing Store works with McDonald’s to devise and deliver the overall campaign concept, game mechanics, game piece production, logistics and in-restaurant communications. The campaign is supported with extensive through-the-line communication including TV, press and online.

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For further information, please contact Lisa Rootes on 020 7189 5513 or lisa@cocktail-marketing.com  

About Play.com:
Play.com, is a Jersey-based online retailer of DVDs, CDs, books, gadgets, video games, DRM-free MP3 downloads, and other electronic products, as well as clothes and accessories.
Founded in 1998, Play.com was one of the first online retailers targeting the UK. It is the second biggest online retailer in the UK market, according to traffic monitor Hitwise, and it is in the top 50 globally.
For further information, please visit www.play.com

About Cocktail Marketing:
Cocktail Marketing is the UK’s leading brand partnership marketing agency. With expertise spanning financial services, fmcg, television, media, retail, leisure, travel, entertainment and more, Cocktail currently provide successful partnerships for brands including LOVEFiLM, The Hut Group, Guardian News and Media, Yo! Sushi, and Play.com.
For further information on Cocktail Marketing, please see www.cocktail-marketing.com.
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A leading partnership marketing agency whose expertise spans financial services, fmcg, media, retail, leisure, travel, entertainment & more. They currently provide partnerships for brands including LOVEFiLM, The Guardian, Yo! Sushi, & Play.com.