TopRight Launches SponsorAudible™, A Solution for NFL Sponsors

March 24, 2011 - PRLog -- In response to the immediate need for NFL sponsors to develop back-up plans in the event the NFL season comes to a halt, TopRight, a leading strategic marketing consultancy, launches a new tool and methodology to assist them in the decision-making process.

The new solution, called SponsorAudible™ is specifically geared to NFL sponsors who want to use ROI-based analytics and strategic consulting to quickly determine alternatives for redirecting their NFL investment.

SponsorAudible™ is a tailored version of TopRight’s popular Marketing Spend Effectiveness solution, a predictive tool that has been used by leading brands to optimize their marketing budget allocations.  It identifies poor performing marketing segments and recommends shifts in spend allocations to higher ROI marketing components.  Instead of analyzing all elements of the marketing mix, SponsorAudible™ specifically focuses on changes to the sports sponsorship investment.  

Guy Nielsen, head of TopRight’s sponsorship practice comments “SponsorAudible™ will assist sponsors like Papa John's, Verizon, Nike, Gatorade, and many others who were depending on their NFL investment help drive their 2011 objectives, to quickly analyze and determine their best path forward. The answer could range from doing nothing and saving the budget, or allocating it to a new sponsorship, to doubling-down on an existing sponsorship or moving it to another area such as social media or digital advertising.  Or, sprinkling it around to several different areas.  Our tool will provide a clear, data-driven answer."  

As part of the offering, TopRight will also guide the process of achieving executive alignment to help marketing leadership streamline the approval process.

Additionally, TopRight is offering a free diagnostic to help sponsors determine if SponsorAudible™ is right for them.  The diagnostic involves a quick scan of the marketing mix, marketing objectives and business goals, and a review of the NFL sponsorship agreement and activation plans. TopRight will then deliver a preliminary opinion of a client's re-allocation strategy and will recommend whether to proceed with a full analysis.

To sign-up for this free diagnostic, contact gnielsen@toprightpartners.com or visit http://www.toprightsponsorship.com for more information.


About TopRight’s Sponsorship Practice
TopRight’s sponsorship practice is led by Guy Nielsen, Managing Partner based in Reston, Va.  TopRight provides corporate sponsors and properties around the world with expert strategic consulting and new, innovative measurement tools to help clients maximize the power of sponsorships.  TopRight is a catalyst for helping clients make smarter sponsorship and activation choices and the firm is uniquely positioned to help clients understand the true impact of their sponsorship investment, including measuring the return on investment.

# # #

TopRight is a strategic marketing consulting firm. We bring prominent management consultants together with Fortune 100 senior marketing executives to deliver strategy, creativity, technology enablement and analytics that drive marketing performance.