MarketShare, [x+1] Partner to Connect Cross-Marketing Analytics with Digital Targeting, Optimization

Online targeting platform leader [x+1] and marketing analytics innovator MarketShare have partnered to provide joint clients with seamless integration of strategic marketing spend allocation and digital media targeting and optimization.
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March 24, 2011 - PRLog -- New York, NY and Los Angeles, CA, March 24, 2011 – [x+1], a digital marketing leader, and MarketShare, an analytics innovator, announced today a partnership agreement to provide marketers with new insights into the entire marketing mix of offline and online media.  The joint solution will provide clients with seamless integration of strategic marketing spend allocation and digital media targeting and optimization.

As part of the agreement, [x+1] will offer its clients MarketShare’s cross-marketing analytics to make smarter investment decisions across the entire marketing mix of traditional, digital, social  and experiential media.  In turn, MarketShare will offer its clients [x+1]’s leading online targeting platform to optimize their marketing across multiple digital touchpoints.

“Clients are spending a significant portion of their budget on digital media, yet there is still a gap in terms of understanding how  digital interacts with other elements in the marketing mix,” said John Nardone, Chairman and CEO of [x+1].  “That insight is key to improving media allocation across the entire marketing spectrum, which is why our partnership with MarketShare is a win-win for clients of both companies. Marketers will get richer, actionable knowledge that will drive more effective spend decisions, conversions and increased mindshare.”

“MarketShare’s innovative cross-marketing analytics engine, combined with [x+1]’s rich targeting and performance information, will make our models more granular so we can offer our shared clients an unmatched predictive solution that makes online and offline investments more complementary and creates a natural multiplier effect,” said Jon Vein, co-founder and CEO, MarketShare.  “This joint solution marks a key milestone in connecting strategic planning with media execution.”

Vein will address those cross-media issues as a featured speaker at NextTargeting Summit 2011 hosted by [x+1] on April 7 in New York City. For more information on the Summit and multi-touchpoint marketing, visit www.nextargeting.com.

About [x+1], Inc.
[x+1], a leader and innovator in maximizing digital media results, provides a Digital Marketing Hub that empowers agencies and marketers to optimize prospect and customer interaction across multiple digital channels.  The [x+1] Hub allows the management of audience interactions across display media, search landing pages, websites and email through a single decision engine.  Predictive response models enable automated, real-time targeting, allowing the right marketing message to be delivered to the right person at the right time and price.  [x+1] can even integrate customer data and coordinate messaging with offline direct marketing programs.  Top media agencies and companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing by using [x+1]’s services. For more information, please visit www.xplusone.com; follow us on twitter @xplusone.

About Marketshare
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results.  Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with over half of the Fortune 50.  MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improve decision-making for businesses.  The company is headquartered in Los Angeles, California with offices in San Francisco, New York, London, Tokyo and Bangalore.  For more information, please go to: www.marketshare.com; follow us on twitter @marketshareco.

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[x+1] maximizes marketing the ROI of websites and digital media with its patented predictive targeting technology. It optimizes engagement rates and lift conversion in media and on websites, delivering the right ad to the right person at the right time.
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