Electrolux to be Tier one partner of the international Film Festival de Cannes

March 24, 2011 - PRLog -- As of this year, Electrolux, a leading appliance manufacturer for both professional and household use, will start its partnership with the Cannes Film Festival. During the festival, taking place from May 11-22, Electrolux will offer support in the fields of fashion, food and lifestyle, for which it will work together with its partner experts. The aim of Electrolux is to show its consumers that they, themselves, can create Cannes like moments at their homes by using their Electrolux appliances.

Electrolux will be responsible for the catering of special occasions, such as the opening gala, and the daily lunches of the Festival.

Furthermore, Electrolux fashion care products, such as domestic washing machines and tumble dryers with special features will be used to make clothes look stunning on the red carpet.

Finally, Electrolux will also create a joint space with the Cannes Film Festival in which it will host all of its activities, such as the gala diners, press conferences and lunches.

Within this Electrolux pavilion, the company will also host the final of it’s Menu de Cannes competition, where two teams from different markets compete into making the lunch for the jury deliberation, presided by Robert de Niro.

The partnership is part of the new marketing approach by Electrolux, focusing on establishing a dialogue with consumers.

Read the news article in full at http://www.kitchens-review.co.uk/news/Electrolux-at-Film-...

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