Most Powerful Business Banking Rewards Program Announced

March 23, 2011 - PRLog -- To help stimulate the business banking industry, Advanced Business Banking Solutions (ABBS) has introduced a unique and powerful internet-based rewards marketing program called Full Value Rewardssm for banks to use with select business customers. It is designed to provide what the company considers to be the most comprehensive and advantageous customer-controlled business rewards program in the banking industry. It is specifically devised to mitigate customer costs for bank services and encourage bank service growth.

With this patent pending program, which individual banks design and control, business checking customers can receive awards ranging from signing bonuses and new account rewards, to inconvenience payments, anniversary recognition awards and referral rewards.

“Business customers are anxious to reduce the cost of bank services, and they also relish rewards, including the already popular tax deferrable earnings credits associated with analyzed business checking accounts,” says John Hamby, ABBS founder, president and CEO. “With this program, credits can be directed by the bank customer to the specific defined eligible service costs they want reduced, in specified amounts and when the customer chooses. In addition to the use of service cost mitigating credits, the program prompts customers to increase the activity of the bank services they utilize.”

The Full Value Rewards program incorporates the full functionality of ABBS’s patent pending Full Value Reserve software product suite that features customer control over commercial checking earnings credits.

ABBS illustrates the potential improved profit impact of expanding the list of services eligible for credits mitigation to include merchant services, trust fees, investment services and loan fees and interest. Full Value Rewards may be employed independent of or in concert with a bank’s core processing systems. Credits can be imported from any conventional source through standard and simple data transfer techniques.
Because of the program’s flexibility, all size banks, thrift institutions and credit unions and their customers can benefit from Full Value Rewards.

About John Hamby

Founder, President and CEO John Hamby has a 40 year history of successful and creative activity at regional and community banks. A graduate of Columbia College with a major in economics and Columbia Graduate School of Business with a major in banking, Hamby began his career at Hartford National Bank where he headed the Correspondent Banking and Corporate Cash Management Departments. While at HNB he spearheaded the development of the nation’s most dynamic check clearing operation. For nearly two decades, Hamby served as President and CEO of Glastonbury Bank and Trust Company and later developed and managed a successful merchant services operation at a leading regional bank. Hamby served as President of the Connecticut Bankers Association and as a member of the ABA’s Community Banking, Payments and Correspondent Banking executive committees. Hamby has served as an adjunct faculty member at the University of Rhode Island, University of Hartford and Quinnipiac University.

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Advanced Business Banking Solutions is dedicated to assisting institutions to enhance their business banking services to make them more attractive, functional, transparent, fair and profitable. ABBS also does business as Advanced Business Checking Solutions® (ABCS®), which specializes in select customer business checking program design, implementation and management. For more information about ABCS please visit the company’s website at www.advancedbusinesschecking.com.