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3 Factors to Consider when Choosing the Size of Your Trade Show Exhibit
This article explains three factors that can help a company determine the size of its exhibit at a trade show. Knowing how to determine the size of your exhibit can help increase the odds of a successful experience.
Factor #1: The Venue
Not all venues are created equal. Some are much larger, while others have a more intimate atmosphere. Before making any commitments to ordering or constructing your exhibit, it is important to find out where the trade show event is going to be held. Larger cities, such as San Francisco, Los Angeles and New York typically offer the most spacious venues, which can house thousands—if not hundreds of thousands—of attendees, as well as hundreds of vendor exhibits. Smaller to medium size cities may have venues that can only accommodate a few dozen vendors and 1,000 attendees or less.
In addition to finding out where the trade show is going to be held in your area (or elsewhere, if you plan on traveling to set up your exhibit), it is also recommended to get a layout of the facilities. This resource not only shows how everything is mapped out, it clearly illustrates the areas available to vendors. Take note of the space in the venue according to its layout and then plan accordingly for the size of your exhibit.
Factor #2: Event Type
Trade shows are a popular event but when deciding the size and structure of your display, it is crucial to recognize what type of event the trade show is designed to be. The most common types include consumer trade shows, industry specific trade shows and B2B trade shows. Make sure that you choose the right event type for the products that your company specializes in.
While industry and B2B trade shows are all about targeting specific niche markets, consumer trade shows deal with attracting as many future customers as possible, as well as getting maximum exposure for a company. If you are going to have an exhibit at this type of event, you may want to consider setting up something larger and appealing that will allow attendees to easily spot your exhibit, even from a distance.
Factor #3: Number of Attendees
Are you planning on participating in a well-known trade show event? Then you’ll want to do research in order to find out what the turnout of the previous year’s trade show yielded. Did the last event draw 10,000 attendees? 5,000? More? Less? Being a part of a well-publicized trade show gives businesses the advantage of knowing what to expect ahead of time. If a particular event received great results previously, chances are the same thing will happen for the upcoming show.
Even if the event turnout is not huge, knowing the projected number of people expected to attend will help with determining the size and layout of your trade show exhibit. Many more trade show tips and planning tools can be found at http://american-
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