Publishers put social marketing in the hands of their authors

Publishers are starting to outsource their social marketing to their own authors who are uniquely placed to leverage this powerful online tool to both reduce traditional marketing costs and boost revenue through online sales.
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* Social Marketing
* Authors
* Books
* Sales
* Promotions
* Online Tools

* Publishing
* Marketing
* Media

* California - US

March 22, 2011 - PRLog -- Just as movie stars are sent out into the world to promote their latest films at premieres and gala events, so to are authors required to sell their latest works. It makes sense then that publishers would start eyeing out the best ways for their authors to promote titles.

In recent times, publishers have cottoned on to the power of social marketing and have begun to use it as a primary promotional tool. Not only that, but they are outsourcing this traditional in-house job to their authors, who are well placed to leverage the social networks.

By providing authors with the tools they need to write and disseminate marketing related material, costs are reduced and larger profits are generated at the same time. Authors can now tweet about topics related to their title and gather a following on twitter. They can share information with friends and groups on Facebook. Discuss their projects with writers and marketers on LinkedIn, and so on.

Tools and services that cater for this burgeoning new marketing paradigm in the publishing world are well placed to ride a new wave of growth for the next few years. Services that allow authors to easily publish information about their book, or to capture large audiences of potential buyers can corner the market if they are quick enough to realize the potential.

Check out a demo Amazon sales analytics and social marketing service - This new service highlights how new and interesting information about a book's sales can be leveraged to provide unique promotional information about any product or title in the world.

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With nearly two thousand published authors, publishers, editors, celebrities, manufacturers and business leaders utilizing RankTracer ( each day, and traffic volumes that double periodically, RankTracer is set to grow into the de facto tracking and analysis service for the publishing and online retailing industries.

Recently RankTracer has also begun providing a high quality author review and promotion service to help authors and other retailers leverage the power of search and social Internet media.
Tags:Social Marketing, Authors, Books, Sales, Promotions, Online Tools
Industry:Publishing, Marketing, Media
Location:California - United States
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