Publishers put social marketing in the hands of their authors
Publishers are starting to outsource their social marketing to their own authors who are uniquely placed to leverage this powerful online tool to both reduce traditional marketing costs and boost revenue through online sales.
In recent times, publishers have cottoned on to the power of social marketing and have begun to use it as a primary promotional tool. Not only that, but they are outsourcing this traditional in-house job to their authors, who are well placed to leverage the social networks.
By providing authors with the tools they need to write and disseminate marketing related material, costs are reduced and larger profits are generated at the same time. Authors can now tweet about topics related to their title and gather a following on twitter. They can share information with friends and groups on Facebook. Discuss their projects with writers and marketers on LinkedIn, and so on.
Tools and services that cater for this burgeoning new marketing paradigm in the publishing world are well placed to ride a new wave of growth for the next few years. Services that allow authors to easily publish information about their book, or to capture large audiences of potential buyers can corner the market if they are quick enough to realize the potential.
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Recently RankTracer has also begun providing a high quality author review and promotion service to help authors and other retailers leverage the power of search and social Internet media.