ICONIC introduces ICONIC Kidz

March 20, 2011 - PRLog -- ICONIC the new retail concept by Landmark Group, recently added 4000 sq. feet retail space for an exclusive kids-wear section, ‘ICONIC Kidz’. The section boasts of an eclectic mix of fashion brands inspiring new trends and styles for kids in the age-group of 2-10 years. Inspired by the latest catwalk trends the collection offers a versatile mix of apparel complemented by accessories and shoes.

With the launch of ICONIC Kidz, ICONIC has ventured into creating its own line of clothing which goes by the name of ICONIC Boys and ICONIC Girls. The collection is created using simple yet comfortable fabrics, trendy colours and unique graphics which are not only exciting but contemporary and individualistic. The line-up for boys includes t-shirts, shorts, jeans, cargo pants, skaters and shirts, while girls can pick from t-shirts, shorts, jeans, tops, dresses, hoodies, jumpsuits and skirts. ICONIC offers a wardrobe solution which is unique from the various offerings in the market.

ICONIC Kidz also houses a range of accessories in the form of interesting head gear, funky neck-pieces and wristbands, caps, hats and belt along with a wide range of casual and sporty shoes.

Mr. Raza Beig, CEO-ICONIC, said, “We are extremely pleased to launch ‘ICONIC Kidz’ and proud to present a whole new clothing solution to parents.  The collection at ICONIC Kidz is all about high quality fun clothing at affordable prices with bang on trend styles. The Kidz range also presents a great mix of international brands along with ICONIC’s very own in-house brands ICONIC Boys and ICONIC Girls.

We have strived to make the entire experience of shopping a memorable one with the vast range of collection being available in a custom designed department which is not only shopping friendly but also encompasses a total child-friendly environment.”

With a lot of emphasis on building the collection the section also houses international brands like Maui Princess, Barbie, Hello Kitty, Batman, Pumpkin Patch, Sugar Pink, Hadleigh amongst others. Funky, fun and available at accessible price points, the collection is a treat for style conscious parents who take pleasure in dressing up their kids.

About ICONIC
ICONIC is a 70,000 square foot fashion-lifestyle store located next to the metro entrance at Deira City Centre, Dubai.

Launched in February 2010, this one of its kind retail concept is part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Aimed at becoming the region’s trendiest destination for the youth, the megastore offers a wide range of fashion solutions with an assortment of fashion apparel, kidswear, footwear, accessories, beauty, salon and restaurants all under one roof.

The fashion section boasts of a selection of over 100 brands, with over 40 niche and cult brands available for the first time in the UAE. ICONIC houses popular brands like Diesel, G-Star and Guess as well as new to the region brands like Paul’s Boutique, Lipsy, Energie, Scotch & Soda, Philosophy and Religion to name a few. The format offers a unique combination of high-street and bridge brands giving consumers the opportunity to shop as per need and occasion at every budget.

ICONIC offers a wide range of fashion apparel, footwear and accessories for Men and Women. In addition, it also houses a beauty section with cosmetics and fragrances as well as a top of the line salon for Men & Women called ‘Spaces’.

Reminiscent of a flea market and adding to the quirky attitude of the brand, the store’s SOHO section is full of random and cheerful knick-knacks and gifts. It includes a chill out zone with a variety of books and a section for art and paintings.

ICONIC Kidz launched recently has on display a mix of international brands like Hello Kitty, Pumpkin Patch, Barbie, Batman and others along with ICONIC Boys & ICONIC Girls the in-house brand.

Something for everyone ICONIC doesn’t let the gourmet enthusiasts down thanks to ‘Wild Ginger’ its Pan Asian restaurant and ‘Bite’ a food on the move restaurant concept.

ICONIC has recently been nominated for the Retail Week Interiors Awards 2010 in the category of “The Richards Group Best International Retail Interior Award”. It has also been nominated at the Middle East Awards 2010 for ‘’Best Product/Service Launch in the Middle East’.

For more details, visit ICONIC’s website www.theiconicstore.com