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Follow on Google News | Equipment Salesforce Automation CriticalSalesforce Automation Critical to Equipment Dealerships According to Equip-Soft
By: TR Cutler Manufacturing journalist, Thomas R. Cutler recently profiled Equip-Soft in the current issue of AS411. According to the article, SalesForce Automation, Opportunity Management, and Campaign Management technology are critical for equipment dealerships. Managing the equipment life cycle through its useful life in the new and used fleet as well as the rental fleet is key in ensuring the dealership receives the maximum financial benefit of every asset. According to Grant Skinner, Vice President of Equip-Soft, “With automated workflows and easily customized views to access this information the equipment life cycle aids in maximizing profitability.” Skinner noted, “Rental equipment firms must manage their operations through complete management of short term and long term rentals, consolidated fleet management, instant availability of rentable equipment, easy setup of rental contracts and complete integration with Fixed Assets and Service Management. For efficiencies it is also important that technology solutions for rental equipment firms provide easy handling of re-rents, exchanges, and returns.” Few software solutions are specifically designed for Equipment Dealers. Skinner suggested, “By leveraging the integrated Microsoft stack of technologies (Dynamics NAV, Dynamics CRM and Dynamics Mobile) combined with the dealer-specific enhancements that Equip-Soft has made to these products, SCMH is able to remove costs out of their operations, without having to worry whether or not the technologies can work together. With the addition of Dynamics CRM and Dynamics Mobile to the Equip-Soft product line, the efficiencies between the sales/service operations with the traditional dealer back office operations are seamless.” Providing customers with information on availability and scheduling is a central function in equipment rental business. It is equally critical to manage the utilization of a rental fleet to maintain profitability. Equip- The complete article can be read at http://www.accountingsoftware411.com/ Equip-Soft (www.equip-soft.com) Equip-Soft www.equip-soft.com Michelene Maguire pr@equip-soft.com 905.361.2841 End
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