March 16, 2011
-- Branding experts RT Media, has created a brand and launched the web site for a revolutionary product, tripleO, on behalf of client, ooops!
Ross Thornley explains: “We have worked with Paul Booker and his team at ooops! for more than 2 years on the side of the business which specialises in repair, painting, maintenance and 'detailing' of all types of transportation. When we learnt that they had acquired the licence to commercially market a unique and specialist 'nano-technology' high performance cleaning and protective surface coating pioneered by the US military, we knew that this would be a special project.”
The product – tripleO – has heritage as a surface protectant for the US military and has been proven in some of the most challenging applications, for some of the world's most demanding military organisations over three decades. It was re-engineered in 2000 to incorporate innovative nano-technology into the solution to enhance its performance and ‘cross link and bond’ to any surface, which means it can be used on any fleet of aircraft, trucks, boats and helicopters, or even wind farms in exposed locations, and wherever reducing costs and increasing operational efficiency is mission critical.
Paul Booker, Managing Director at ooops! comments:
“While tripleO is an unrivalled product which has many benefits, how we chose to bring it to market would be critical to its success. After months of work, we gained accreditation from some of the biggest names in aviation such as Airbus, Boeing, Douglas and Raytheon and we needed a brand and web presence that would not only reflect this pedigree, but the many scientific benefits and bottom line Return on Investment to our clients.”
He continues: “Having worked with the team at RT Media and experienced their integrity, creativity and passion for putting us first, I know they would provide us with the exact solution, and I was right. Working with RT Media is akin to working with an ‘honest coach’ and ‘mentor’, whose strategic vision and ability to see beyond the horizon, means that we don’t waste money now, in order to save for the opportunities that will give the greatest return on investment in future.
“The web site was orchestrated to launch just as tv coverage about tripleO aired across Europe and on the BBC in the UK, and we’ve been very busy ever since - having received great feedback from clients and potential clients all around the world. I am very proud of how the site performs - the aesthetics and branding are superb and most importantly, it is funnelling sales enquiries through its various options and giving us business. The web site really is our shop window to the world, and we feel we have not just had real value for money, also a format that will give our web site longevity. I’m now looking forward to further investment to make it multi-lingual.”
Ross Thornley, creative director at RT Media, concludes: “For us, this project was about creating a business-to-
business brand primarily for the web, which had to reflect its core values – experience, expertise and tested durability, whilst bringing them together in a format which also had to convey key scientific information and study research quickly and simply, provide media information and case study video footage, whilst also channelling those all -important sales enquiries. We are really pleased with the results, but most of all we have evidence from Paul and his team that this web site is performing on a business level and that is what we are all about.”